{"id":7755,"date":"2026-07-18T12:24:49","date_gmt":"2026-07-18T12:24:49","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/bts-breaks-record-with-music-video-release-of-normal-on-spotify\/"},"modified":"2026-07-18T15:00:09","modified_gmt":"2026-07-18T15:00:09","slug":"bts-breaks-record-with-music-video-release-of-normal-on-spotify","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/bts-breaks-record-with-music-video-release-of-normal-on-spotify\/","title":{"rendered":"BTS Breaks Record With Music Video Release of \u201cNORMAL\u201d on Spotify"},"content":{"rendered":"<p>This week, global superstars <a rel=\"noopener\" href=\"https:\/\/open.spotify.com\/artist\/3Nrfpe0tUJi4K4DXYWgMUX\"><b>BTS<\/b><\/a> sent ARMY into a frenzy with the premiere of their music video, &#8220;<a rel=\"noopener\" href=\"https:\/\/open.spotify.com\/track\/4B4Q7zfd0aHcuhQBfCRnH5?si=fda0bea6b76c48cd\">NORMAL<\/a>.&#8221; Debuting first on Spotify, it quickly made history by becoming the most-streamed K-Pop music video in a single day on the platform.<\/p>\n<p>The video explores a deeply personal side of BTS, set around a late-night party and the quiet morning after. It captures what life looks like for the artists when they\u2019re finally out of the spotlight and taking a moment for themselves.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\" title=\"BTS Breaks Record With Music Video Release of \u201cNORMAL\u201d on Spotify\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Z1pmX2Rp6ok\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen style=\"width:100%;max-width:100%;aspect-ratio:16\/9;height:auto;border:0;border-radius:12px\"><\/iframe><\/div>\n<\/figure>\n<p>Their record-breaking drop is the latest music video from <a rel=\"noopener\" href=\"https:\/\/open.spotify.com\/album\/3ukkRHDHbN8tNRPKsGZR1h\"><i>ARIRANG<\/i><\/a>, the group&#8217;s chart-topping fifth studio album. On March 20, the album became the most-streamed K-Pop album in Spotify history.<\/p>\n<p>To mark their return earlier this year, Spotify teamed up with BTS for a series of immersive live events that brought ARMY together in cities around the world.<\/p>\n<p>As part of the festivities, BTS took the stage at New York City\u2019s Pier 17 for a live show that marked their first U.S. performance in four years.<\/p>\n<p>In addition, we also introduced in-app experiences like <b>Decoding ARIRANG <\/b>and the <b>BTS Music Quiz<\/b> that gave ARMY new, immersive ways to interact with music they love.<\/p>\n<p>Anyone tuned into the pop universe already knows BTS is one of the most dominant forces in music today, with their tracks featured on over 130 million user-generated Spotify playlists.<\/p>\n<p>To date, the group has had six songs inducted into <a rel=\"noopener\" href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZF1DX7iB3RCnBnN4\">Spotify\u2019s Billions Club<\/a>, including \u201c<a rel=\"noopener\" href=\"https:\/\/open.spotify.com\/track\/5QDLhrAOJJdNAmCTJ8xMyW?si=f0ffb0e2e62d4679\">Dynamite<\/a>,\u201d \u201c<a rel=\"noopener\" href=\"https:\/\/open.spotify.com\/track\/3FeVmId7tL5YN8B7R3imoM?si=89f1d880cfab405e\">My Universe<\/a>,\u201d \u201c<a rel=\"noopener\" href=\"https:\/\/open.spotify.com\/track\/1mWdTewIgB3gtBM3TOSFhB\">Butter<\/a>,\u201d \u201c<a rel=\"noopener\" href=\"https:\/\/open.spotify.com\/track\/4a9tbd947vo9K8Vti9JwcI?si=de7f3231f2a940f2\">Boy With Luv (feat. Halsey)<\/a>,\u201d \u201c<a rel=\"noopener\" href=\"https:\/\/open.spotify.com\/track\/6m1TWFMeon7ai9XLOzdbiR?si=60b56edabdbe485f\">FAKE LOVE<\/a>,\u201d and \u201c<a rel=\"noopener\" href=\"https:\/\/open.spotify.com\/track\/5FVbvttjEvQ8r2BgUcJgNg?si=d1176715abc04ffb\">Life Goes On<\/a>.\u201d<\/p>\n<p>And because ARMY knows no borders, listeners are pressing play all over the world, with the U.S., Japan, and Peru ranking among the top countries streaming the group.<\/p>\n<p>Currently available in<a rel=\"noopener\" href=\"https:\/\/support.spotify.com\/us\/artists\/article\/music-videos\/\"> beta markets<\/a> for Premium subscribers, music videos on Spotify give fans a new way to experience their favorite tracks, alongside exclusive content like live performances and covers.<\/p>\n<p>Just ahead of BTS\u2019 record-breaking drop, <a rel=\"noopener\" href=\"https:\/\/open.spotify.com\/artist\/19k8AgwwTSxeaxkOuCQEJs\"><b>Jelly Roll<\/b><\/a> launched his music video for \u201c<a rel=\"noopener\" href=\"https:\/\/open.spotify.com\/track\/1E6l75Po0SL0C1Clobjf5v?si=efc2c9dca6054273&amp;nd=1&amp;dlsi=27cbb887b7844425\">Hands Up<\/a>\u201d exclusively on Spotify for 48 hours.<\/p>\n<p><i>Watch BTS\u2019 music video for their hit song \u201cNORMAL.\u201d\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"This week, global superstars BTS sent ARMY into a frenzy with the premiere of their music video, \u201cNORMAL.\u201d Debuting first on Spotify, it quickly made history by becoming the most-streamed K-Pop music video in a single day on the platform. The video explores a deeply personal side of BTS, set arou&#8230;","protected":false},"author":6,"featured_media":7756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[515],"tags":[],"class_list":["post-7755","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BTS Breaks Record With Music Video Release of \u201cNORMAL\u201d on Spotify<\/title>\n<meta name=\"description\" content=\"This week, global superstars BTS sent ARMY into a frenzy with the premiere of their music video, \u201cNORMAL.\u201d Debuting first on Spotify, it quickly made history by becoming the most-streamed K-Pop music video in a single day on the platform. 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The video explores a deeply personal side of BTS, set arou...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interspacemusic.com\/blog\/bts-breaks-record-with-music-video-release-of-normal-on-spotify\/\" \/>\n<meta property=\"og:site_name\" content=\"The InterSpace Daily.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/interspacemusic\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-18T12:24:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-18T15:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/07\/BTS-Normal-MV-2-Cover-Photo-for-Music-Video-90234820384-scaled-1.jpg?fit=2560%2C1440&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grace Wangeci\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:site\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grace Wangeci\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/bts-breaks-record-with-music-video-release-of-normal-on-spotify\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/bts-breaks-record-with-music-video-release-of-normal-on-spotify\\\/\"},\"author\":{\"name\":\"Grace Wangeci\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/e932964055c2dfc2484af1bafae3e7b0\"},\"headline\":\"BTS Breaks Record With Music Video Release of \u201cNORMAL\u201d on Spotify\",\"datePublished\":\"2026-07-18T12:24:49+00:00\",\"dateModified\":\"2026-07-18T15:00:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/bts-breaks-record-with-music-video-release-of-normal-on-spotify\\\/\"},\"wordCount\":353,\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/bts-breaks-record-with-music-video-release-of-normal-on-spotify\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/18150029\\\/BTS-Normal-MV-2-Cover-Photo-for-Music-Video-90234820384-scaled-1.jpg?fit=2560%2C1440&ssl=1\",\"articleSection\":[\"Tech &amp; Innovation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/bts-breaks-record-with-music-video-release-of-normal-on-spotify\\\/\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/bts-breaks-record-with-music-video-release-of-normal-on-spotify\\\/\",\"name\":\"BTS Breaks Record With Music Video Release of \u201cNORMAL\u201d on Spotify\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/bts-breaks-record-with-music-video-release-of-normal-on-spotify\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/bts-breaks-record-with-music-video-release-of-normal-on-spotify\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/18150029\\\/BTS-Normal-MV-2-Cover-Photo-for-Music-Video-90234820384-scaled-1.jpg?fit=2560%2C1440&ssl=1\",\"datePublished\":\"2026-07-18T12:24:49+00:00\",\"dateModified\":\"2026-07-18T15:00:09+00:00\",\"description\":\"This week, global superstars BTS sent ARMY into a frenzy with the premiere of their music video, \u201cNORMAL.\u201d Debuting first on Spotify, it quickly made history by becoming the most-streamed K-Pop music video in a single day on the platform. 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