The two companies first entered into a partnership in 2020<\/p>\n
Warner Music Group (WMG) <\/strong>has signed a multi-year extension on its licensing deal with NetEase Cloud Music<\/strong>, a popular streaming service in China. As part of the updated agreement, NetEase will begin promoting WMG artists.<\/p>\n The companies signed their first deal in 2020.<\/p>\n Prior to this extension, the agreement was primarily focused on distributing WMG\u2019s catalog in China as opposed to also promoting WMG artists.<\/p>\n The two companies will collaborate on multimedia content.<\/p>\n This comes after WMG introduced Listen Up<\/strong>,<\/strong> its program designed to platform artists coming from the Asia Pacific region and create opportunities for artists from other areas to grow in the region.<\/p>\n Robert Kyncl, CEO of Warner Music Group<\/strong>: \u201cChina is a vital part of the global music ecosystem, and our continued partnership with NetEase Cloud Music is key to our mission to maximize our artists\u2019 reach in the region. By leveraging NetEase\u2019s innovative social platform and deep understanding of Chinese youth culture, we\u2019re building lifelong fanbases for our artists in this important and fast-growing market.\u201d<\/p>\n William Ding, CEO of NetEase Cloud Music<\/strong>: \u201cWe\u2019re delighted to extend our successful collaboration with Warner Music Group. NetEase Cloud Music has always been the platform of choice for young users to discover and share great music, and to interact with artists. Together with WMG, we\u2019ll continue to push the boundaries of how music is experienced, ensuring that the world\u2019s premium music is accessible to our users.\u201d<\/p>\n This article was written from a press release provided by WMG.<\/p>\n","protected":false},"excerpt":{"rendered":"Warner Music Group extends its licensing deal with NetEase Cloud Music, focusing on promoting WMG artists and expanding their reach in the Chinese market.","protected":false},"author":7,"featured_media":7804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[519],"tags":[],"class_list":["post-7803","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-brand","cs-entry","cs-video-wrap"],"yoast_head":"\n