{"id":9414,"date":"2026-08-03T18:38:36","date_gmt":"2026-08-03T18:38:36","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/nhac-tho-nhi-ky-vuot-294-ty-luot-nghe-tren-spotify-hon-mot-nua-tien-ban-quyen-den-tu-nuoc-ngoai\/"},"modified":"2026-08-03T18:38:36","modified_gmt":"2026-08-03T18:38:36","slug":"nhac-tho-nhi-ky-vuot-294-ty-luot-nghe-tren-spotify-hon-mot-nua-tien-ban-quyen-den-tu-nuoc-ngoai","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/nhac-tho-nhi-ky-vuot-294-ty-luot-nghe-tren-spotify-hon-mot-nua-tien-ban-quyen-den-tu-nuoc-ngoai\/","title":{"rendered":"Nh\u1ea1c Th\u1ed5 Nh\u0129 K\u1ef3 v\u01b0\u1ee3t 294 t\u1ef7 l\u01b0\u1ee3t nghe tr\u00ean Spotify. H\u01a1n m\u1ed9t n\u1eeda ti\u1ec1n b\u1ea3n quy\u1ec1n \u0111\u1ebfn t\u1eeb n\u01b0\u1edbc ngo\u00e0i."},"content":{"rendered":"<p>Spotify m\u1edf v\u0103n ph\u00f2ng t\u1ea1i Istanbul ng\u00e0y 18 th\u00e1ng 6 n\u0103m 2026. Con s\u1ed1 \u0111\u01b0\u1ee3c h\u00e3ng \u0111\u01b0a ra trong th\u00f4ng b\u00e1o: nh\u1ea1c Th\u1ed5 Nh\u0129 K\u1ef3 \u0111\u00e3 v\u01b0\u1ee3t 294 t\u1ef7 l\u01b0\u1ee3t nghe c\u1ed9ng d\u1ed3n tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y, t\u0103ng 190% trong n\u0103m n\u0103m, <a href=\"https:\/\/www.musicbusinessworldwide.com\/spotify-opens-istanbul-office-as-turkish-music-tops-294-billion-all-time-streams-on-the-platform\/\">theo Music Business Worldwide<\/a>.<\/p>\n<p>Con s\u1ed1 \u0111\u00e1ng ch\u00fa \u00fd h\u01a1n n\u1eb1m ngay b\u00ean d\u01b0\u1edbi. Ch\u1ec9 ri\u00eang th\u00e1ng 4 n\u0103m 2026, 92,5 tri\u1ec7u ng\u01b0\u1eddi nghe kh\u00e1c nhau b\u00ean ngo\u00e0i T\u00fcrkiye \u0111\u00e3 ph\u00e1t \u00edt nh\u1ea5t m\u1ed9t b\u1ea3n nh\u1ea1c c\u1ee7a ngh\u1ec7 s\u0129 g\u1ed1c Th\u1ed5 Nh\u0129 K\u1ef3.<\/p>\n<p>\u0110\u00f3 l\u00e0 ch\u00e2n dung m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00e1n gi\u1ea3 trong n\u01b0\u1edbc r\u1ea5t trung th\u00e0nh c\u00f2n ti\u1ec1n th\u00ec ph\u1ea7n l\u1edbn n\u1eb1m \u1edf n\u01a1i kh\u00e1c. \u0110\u00e2y l\u00e0 b\u00e0i to\u00e1n ph\u00e1t h\u00e0nh tr\u01b0\u1edbc khi l\u00e0 b\u00e0i to\u00e1n A&amp;R.<\/p>\n<h2>Spotify th\u1ef1c s\u1ef1 c\u00f4ng b\u1ed1 nh\u1eefng g\u00ec<\/h2>\n<ul>\n<li>294 t\u1ef7 l\u01b0\u1ee3t nghe c\u1ed9ng d\u1ed3n v\u1edbi nh\u1ea1c Th\u1ed5 Nh\u0129 K\u1ef3, trong \u0111\u00f3 l\u01b0\u1ee3t nghe n\u1ed9i \u0111\u1ecba t\u0103ng kho\u1ea3ng 200% sau n\u0103m n\u0103m.<\/li>\n<li>L\u01b0\u1ee3t nghe t\u1eeb n\u01b0\u1edbc ngo\u00e0i d\u00e0nh cho kho nh\u1ea1c Th\u1ed5 Nh\u0129 K\u1ef3 t\u0103ng g\u1ea5p 70 l\u1ea7n trong m\u01b0\u1eddi m\u1ed9t n\u0103m.<\/li>\n<li>T\u1ef7 tr\u1ecdng ngh\u1ec7 s\u0129 n\u1ed9i \u0111\u1ecba trong l\u01b0\u1ee3ng nghe t\u1ea1i T\u00fcrkiye t\u0103ng t\u1eeb 11% n\u0103m 2013 l\u00ean 65% n\u0103m 2025.<\/li>\n<li>B\u1ea3ng Top 50 c\u1ee7a Spotify t\u1ea1i T\u00fcrkiye hi\u1ec7n c\u00f3 h\u01a1n 90% l\u00e0 ngh\u1ec7 s\u0129 Th\u1ed5 Nh\u0129 K\u1ef3.<\/li>\n<li>S\u1ed1 li\u1ec7u Loud and Clear c\u1ee7a Spotify, <a href=\"https:\/\/www.dailysabah.com\/business\/economy\/spotify-to-open-turkiye-office-amid-chart-scrutiny-artist-complaints\">\u0111\u01b0\u1ee3c gi\u1edbi ch\u1ee9c Th\u1ed5 Nh\u0129 K\u1ef3 d\u1eabn l\u1ea1i trong qu\u00e1 tr\u00ecnh tranh ch\u1ea5p<\/a>, cho th\u1ea5y h\u01a1n m\u1ed9t n\u1eeda ti\u1ec1n b\u1ea3n quy\u1ec1n n\u0103m 2024 c\u1ee7a ngh\u1ec7 s\u0129 Th\u1ed5 Nh\u0129 K\u1ef3 \u0111\u1ebfn t\u1eeb l\u01b0\u1ee3t nghe qu\u1ed1c t\u1ebf.<\/li>\n<\/ul>\n<p>M\u1ed9t b\u1ea3ng x\u1ebfp h\u1ea1ng 90% n\u1ed9i \u0111\u1ecba v\u00e0 m\u1ed9t b\u1ea3ng k\u00ea b\u1ea3n quy\u1ec1n qu\u00e1 n\u1eeda \u0111\u1ebfn t\u1eeb n\u01b0\u1edbc ngo\u00e0i kh\u00f4ng h\u1ec1 m\u00e2u thu\u1eabn. \u0110\u00f3 l\u00e0 hai m\u1ea3ng kinh doanh t\u00e1ch bi\u1ec7t m\u00e0 ph\u1ea7n l\u1edbn ngh\u1ec7 s\u0129 \u0111ang v\u1eadn h\u00e0nh b\u1eb1ng m\u1ed9t l\u1ea7n ph\u00e1t h\u00e0nh duy nh\u1ea5t.<\/p>\n<h2>C\u01a1 quan qu\u1ea3n l\u00fd \u0111\u1ebfn tr\u01b0\u1edbc c\u1ea3 v\u0103n ph\u00f2ng<\/h2>\n<p>V\u0103n ph\u00f2ng Istanbul v\u1eeba l\u00e0 m\u1ed9t th\u1ecfa thu\u1eadn d\u00e0n x\u1ebfp v\u1eeba l\u00e0 m\u1ed9t b\u01b0\u1edbc m\u1edf r\u1ed9ng. Th\u00e1ng 7 n\u0103m 2025, H\u1ed9i \u0111\u1ed3ng C\u1ea1nh tranh Th\u1ed5 Nh\u0129 K\u1ef3 m\u1edf cu\u1ed9c \u0111i\u1ec1u tra s\u01a1 b\u1ed9 v\u1edbi Spotify v\u00ec b\u1ecb cho l\u00e0 ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed gi\u1eefa ngh\u1ec7 s\u0129 v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung, c\u00f9ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 l\u00e0m m\u00e9o m\u00f3 vi\u1ec7c chia s\u1ebb ph\u00ed b\u1ea3n quy\u1ec1n.<\/p>\n<p>Quy\u1ebft \u0111\u1ecbnh c\u00f3 l\u1eadp lu\u1eadn \u0111\u1ea7y \u0111\u1ee7, k\u00fd ng\u00e0y 17 th\u00e1ng 7 n\u0103m 2025 v\u00e0 c\u00f4ng b\u1ed1 ng\u00e0y 10 th\u00e1ng 2 n\u0103m 2026, ph\u1ea1t Spotify 0,5% t\u1ed5ng doanh thu n\u0103m 2024 v\u00ec c\u1ea3n tr\u1edf m\u1ed9t cu\u1ed9c thanh tra t\u1ea1i ch\u1ed7, c\u1ed9ng kho\u1ea3n ph\u1ea1t t\u00ednh theo ng\u00e0y t\u1ed5ng c\u1ed9ng 27.630.373,57 TRY, <a href=\"https:\/\/chambers.com\/articles\/competition-board-s-spotify-decision\">theo b\u1ea3n t\u00f3m t\u1eaft quy\u1ebft \u0111\u1ecbnh c\u1ee7a Chambers and Partners<\/a>.<\/p>\n<p>\u1ede m\u1ed9t di\u1ec5n bi\u1ebfn kh\u00e1c, m\u1ed9t th\u1ee9 tr\u01b0\u1edfng v\u0103n h\u00f3a c\u00e1o bu\u1ed9c n\u1ec1n t\u1ea3ng n\u00e0y l\u01b0u h\u00e0nh c\u00e1c playlist x\u00fac ph\u1ea1m gi\u00e1 tr\u1ecb d\u00e2n t\u1ed9c v\u00e0 t\u00f4n gi\u00e1o, c\u00f2n Spotify cho bi\u1ebft \u0111ang xem x\u00e9t <a href=\"https:\/\/www.digitalmusicnews.com\/2025\/08\/12\/spotify-playlist-bribery-allegations-turkey\/\">c\u00e1o bu\u1ed9c mua su\u1ea5t playlist do c\u00e1c ngh\u1ec7 s\u0129 Th\u1ed5 Nh\u0129 K\u1ef3 n\u00eau ra<\/a>. <a href=\"https:\/\/musically.com\/2025\/08\/20\/spotify-eases-turkiye-tensions-with-plans-to-open-local-office\/\">Music Ally \u0111\u01b0a tin h\u1ed3i th\u00e1ng 8 n\u0103m 2025<\/a> r\u1eb1ng cam k\u1ebft m\u1edf v\u0103n ph\u00f2ng \u0111\u00e3 h\u00f3a gi\u1ea3i nguy c\u01a1 Spotify r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>B\u00e0i h\u1ecdc cho ch\u1ee7 s\u1edf h\u1eefu quy\u1ec1n nghe kh\u00f4ng h\u00e0o nho\u00e1ng ch\u00fat n\u00e0o. Vi\u1ec7c \u0111\u01b0\u1ee3c l\u00ean playlist bi\u00ean t\u1eadp t\u1ea1i T\u00fcrkiye gi\u1edd l\u00e0 m\u1ed9t quy tr\u00ecnh b\u1ecb theo d\u00f5i v\u1ec1 m\u1eb7t ch\u00ednh tr\u1ecb, ngh\u0129a l\u00e0 si\u00eau d\u1eef li\u1ec7u s\u1ea1ch v\u00e0 h\u1ed3 s\u01a1 quy\u1ec1n r\u00f5 r\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n m\u1ed9t m\u1ed1i quan h\u1ec7 ch\u00e0o nh\u1ea1c.<\/p>\n<h2>Ti\u1ec1n xu\u1ea5t kh\u1ea9u ch\u1ea3y v\u1ec1 \u0111\u00e2u<\/h2>\n<p>Kho nh\u1ea1c Th\u1ed5 Nh\u0129 K\u1ef3 \u0111\u01b0\u1ee3c nghe \u1edf n\u01b0\u1edbc ngo\u00e0i t\u1eadp trung t\u1ea1i \u0110\u1ee9c, M\u1ef9, H\u00e0 Lan, Ph\u00e1p v\u00e0 Anh, \u0111\u00fang theo b\u1ea3n \u0111\u1ed3 c\u1ed9ng \u0111\u1ed3ng ki\u1ec1u d\u00e2n ch\u1ee9 kh\u00f4ng theo b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch A&amp;R n\u00e0o. \u0110\u00e2y c\u0169ng l\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng tr\u1ea3 tr\u00ean m\u1ed7i l\u01b0\u1ee3t nghe cao h\u01a1n T\u00fcrkiye, n\u01a1i gi\u00e1 thu\u00ea bao ch\u1ec9 b\u1eb1ng m\u1ed9t ph\u1ea7n nh\u1ecf so v\u1edbi \u0110\u1ee9c.<\/p>\n<p>\u1ede trong n\u01b0\u1edbc, vi\u1ec7c kh\u00e1m ph\u00e1 nh\u1ea1c kh\u00f4ng ch\u1ec9 di\u1ec5n ra tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng. DSP l\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ed1, t\u1ee9c c\u00e1c n\u1ec1n t\u1ea3ng c\u1ea5p ph\u00e9p v\u00e0 ph\u00e1t kho nh\u1ea1c c\u1ee7a b\u1ea1n. Hai d\u1ecbch v\u1ee5 n\u1ed9i \u0111\u1ecba \u0111i k\u00e8m g\u00f3i c\u01b0\u1edbc l\u00e0 fizy (Turkcell) v\u00e0 Muud (T\u00fcrk Telekom) v\u1eabn n\u1eb1m trong g\u00f3i \u0111i\u1ec7n tho\u1ea1i, c\u00f2n YouTube v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn m\u1eb7c \u0111\u1ecbnh cho ph\u1ea7n l\u1edbn nhu c\u1ea7u nghe t\u00f9y h\u1ee9ng.<\/p>\n<h3>M\u1ed9t h\u00e3ng \u0111\u0129a Th\u1ed5 Nh\u0129 K\u1ef3 n\u00ean ki\u1ec3m tra g\u00ec trong th\u00e1ng n\u00e0y<\/h3>\n<ul>\n<li>H\u00e3y t\u00e1ch b\u00e1o c\u00e1o theo l\u00e3nh th\u1ed5 tr\u01b0\u1edbc khi t\u00e1ch theo n\u1ec1n t\u1ea3ng. N\u1ebfu \u0110\u1ee9c tr\u1ea3 cao h\u01a1n T\u00fcrkiye tr\u00ean m\u1ed7i l\u01b0\u1ee3t nghe, ng\u00e2n s\u00e1ch marketing n\u00ean ch\u1ea1y theo d\u00f2ng ti\u1ec1n ch\u1ee9 kh\u00f4ng theo s\u1ed1 l\u01b0\u1ee3t ph\u00e1t.<\/li>\n<li>X\u00e1c nh\u1eadn kho nh\u1ea1c c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1ea9y l\u00ean fizy v\u00e0 Muud, ch\u1ee9 kh\u00f4ng ch\u1ec9 b\u1ed1n n\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u. Nhi\u1ec1u \u0111\u01a1n v\u1ecb t\u1ed5ng h\u1ee3p b\u1ecf qua hai d\u1ecbch v\u1ee5 n\u00e0y.<\/li>\n<li>\u0110\u0103ng k\u00fd t\u00e1c ph\u1ea9m v\u1edbi MESAM ho\u1eb7c MSG \u1edf m\u1ea3ng xu\u1ea5t b\u1ea3n. Ti\u1ec1n b\u1ea3n quy\u1ec1n b\u1ea3n ghi tr\u00ean b\u1ea3ng k\u00ea ph\u00e1t h\u00e0nh kh\u00f4ng ph\u1ea3i l\u00e0 kho\u1ea3n ti\u1ec1n \u0111\u00f3.<\/li>\n<li>Ghi \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin ng\u01b0\u1eddi tham gia v\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u00e1c khi ph\u00e1t h\u00e0nh. Thi\u1ebfu th\u00f4ng tin ghi c\u00f4ng l\u00e0 nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn nh\u1ea5t khi\u1ebfn doanh thu t\u1eeb c\u1ed9ng \u0111\u1ed3ng ki\u1ec1u d\u00e2n b\u1ecb treo l\u1ea1i v\u00ec kh\u00f4ng kh\u1edbp \u0111\u01b0\u1ee3c ch\u1ee7 s\u1edf h\u1eefu.<\/li>\n<\/ul>\n<p>T\u00fcrkiye n\u1eb1m trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u m\u00e0 <a href=\"https:\/\/www.ifpi.org\/global-music-report-2026-global-recorded-music-revenues-grow-6-4-as-record-companies-drive-innovation\/\">IFPI cho bi\u1ebft \u0111\u00e3 t\u0103ng 6,4% l\u00ean 31,7 t\u1ef7 USD trong n\u0103m 2025<\/a>. C\u00e2u chuy\u1ec7n t\u0103ng tr\u01b0\u1edfng c\u1ee7a ri\u00eang n\u01b0\u1edbc n\u00e0y c\u00f2n m\u1ea1nh h\u01a1n th\u1ebf, v\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng ph\u1ea7n n\u00e0o trong \u0111\u00f3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh ch\u1ec9 t\u1ed1i \u01b0u cho m\u1ed9t \u0111\u1ed3ng ti\u1ec1n v\u00e0 m\u1ed9t b\u1ea3ng x\u1ebfp h\u1ea1ng gi\u1eef l\u1ea1i.<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do c\u1ea7n m\u1ed9t m\u00f4 h\u00ecnh ph\u00e1t h\u00e0nh coi Istanbul, Berlin v\u00e0 Rotterdam l\u00e0 ba h\u1ed3 s\u01a1 chi tr\u1ea3 kh\u00e1c nhau cho c\u00f9ng m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh. \u0110\u1ecdc th\u00eam c\u00e1c b\u00e0i ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 <a href=\"https:\/\/interspacemusic.com\/blog\/germanys-music-market-grew-just-2-3-in-2025-barely-beating-inflation-its-electronic-money-moved-to-beatport\/\">th\u1ecb tr\u01b0\u1eddng \u0110\u1ee9c \u0111ang ch\u1eadm l\u1ea1i nh\u01b0ng v\u1eabn nhi\u1ec1u ti\u1ec1n<\/a>, <a href=\"https:\/\/interspacemusic.com\/blog\/frances-charts-are-the-most-french-in-20-years-its-export-money-fell-8-6\/\">kho\u1ea3n thu xu\u1ea5t kh\u1ea9u \u0111ang co l\u1ea1i c\u1ee7a Ph\u00e1p<\/a>, v\u00e0 <a href=\"https:\/\/interspacemusic.com\/blog\/morocco-is-in-the-worlds-fastest-growing-music-region-its-biggest-rappers-money-runs-on-spotify-not-anghami\/\">s\u1ef1 ph\u00e2n chia gi\u1eefa Spotify v\u00e0 Anghami t\u1ea1i Maroc<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Nh\u1ea1c Th\u1ed5 Nh\u0129 K\u1ef3 v\u1eeba v\u01b0\u1ee3t 294 t\u1ef7 l\u01b0\u1ee3t nghe c\u1ed9ng d\u1ed3n tr\u00ean Spotify, v\u00e0 ri\u00eang th\u00e1ng 4 n\u0103m 2026 \u0111\u00e3 c\u00f3 92,5 tri\u1ec7u ng\u01b0\u1eddi nghe b\u00ean ngo\u00e0i T\u00fcrkiye m\u1edf \u00edt nh\u1ea5t m\u1ed9t b\u1ea3n nh\u1ea1c Th\u1ed5. Spotify m\u1edf v\u0103n ph\u00f2ng t\u1ea1i Istanbul h\u1ed3i th\u00e1ng 6 trong l\u00fac d\u00e0n x\u1ebfp \u00e1n ph\u1ea1t c\u1ee7a H\u1ed9i \u0111\u1ed3ng C\u1ea1nh tranh. Ti\u1ec1n xu\u1ea5t kh\u1ea9u \u0111ang ch\u1ea3y v\u1ec1 \u0111\u00e2u.","protected":false},"author":3,"featured_media":9145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[24,341,112,342,469,3213],"class_list":["post-9414","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends","tag-music","tag-royalties","tag-spotify","tag-streaming","tag-turkey","tag-turkish-rap","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nh\u1ea1c Th\u1ed5 Nh\u0129 K\u1ef3 v\u01b0\u1ee3t 294 t\u1ef7 l\u01b0\u1ee3t nghe tr\u00ean Spotify. 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