{"id":9429,"date":"2026-08-01T15:05:04","date_gmt":"2026-08-01T15:05:04","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/nairobi-co-luong-nguoi-nghe-nhac-truc-tuyen-tre-nhat-chau-phi-con-he-thong-tien-ban-quyen-cua-kenya-thi-danh-ca-nam-o-toa\/"},"modified":"2026-08-01T15:05:04","modified_gmt":"2026-08-01T15:05:04","slug":"nairobi-co-luong-nguoi-nghe-nhac-truc-tuyen-tre-nhat-chau-phi-con-he-thong-tien-ban-quyen-cua-kenya-thi-danh-ca-nam-o-toa","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/nairobi-co-luong-nguoi-nghe-nhac-truc-tuyen-tre-nhat-chau-phi-con-he-thong-tien-ban-quyen-cua-kenya-thi-danh-ca-nam-o-toa\/","title":{"rendered":"Nairobi c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn tr\u1ebb nh\u1ea5t ch\u00e2u Phi. C\u00f2n h\u1ec7 th\u1ed1ng ti\u1ec1n b\u1ea3n quy\u1ec1n c\u1ee7a Kenya th\u00ec d\u00e0nh c\u1ea3 n\u0103m \u1edf t\u00f2a."},"content":{"rendered":"<p>D\u1eef li\u1ec7u nghe nh\u1ea1c th\u00e1ng 6\/2026 c\u1ee7a Spotify mang l\u1ea1i cho Nairobi m\u1ed9t v\u1ecb th\u1ebf m\u00e0 ch\u01b0a th\u1ee7 ph\u1ee7 \u00e2m nh\u1ea1c n\u00e0o kh\u00e1c \u1edf ch\u00e2u Phi c\u00f3 \u0111\u01b0\u1ee3c v\u00e0o l\u00fac n\u00e0y. Ng\u01b0\u1eddi nghe t\u1eeb 18 \u0111\u1ebfn 24 tu\u1ed5i t\u1ea1o ra <a href=\"https:\/\/citizen.digital\/article\/prince-indah-ywaya-tajiri-lead-spotifys-biggest-streaming-gains-among-nairobi-gen-z-listeners-n386923\">53,7% t\u1ed5ng l\u01b0\u1ee3t nghe c\u1ee7a th\u00e0nh ph\u1ed1<\/a>, t\u1ef7 l\u1ec7 Gen Z cao nh\u1ea5t trong ba th\u00e0nh ph\u1ed1 Nairobi, Lagos v\u00e0 Johannesburg.<\/p>\n<p>Nh\u1eefng \u0111\u01b0\u1eddng cong n\u1eb1m d\u01b0\u1edbi con s\u1ed1 \u0111\u00f3 c\u00f2n d\u1ed1c h\u01a1n c\u1ea3 ti\u00eau \u0111\u1ec1. Ywaya Tajiri t\u0103ng 6.151% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc \u1edf nh\u00f3m tu\u1ed5i n\u00e0y. OnlyMoh t\u0103ng 5.117%, Virusi Mbaya 4.692%, Codey 3.622% v\u00e0 JayLo 3.015%.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><\/div>\n<\/figure>\n<p>Nh\u1eefng c\u00e1i t\u00ean \u0111\u00e3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng c\u0169ng chuy\u1ec3n \u0111\u1ed9ng. Prince Indah t\u0103ng 221%, Brandy Maina 205%, Maandy 201%, Nyashinski 147% v\u00e0 Nikita Kering&#8217; 96%. X\u00e9t theo d\u00f2ng nh\u1ea1c, dancehall t\u0103ng 95%, bongo flava 75%, gengetone 48% v\u00e0 gospel 37%.<\/p>\n<p>&#8220;S\u1ef1 kh\u00e1m ph\u00e1 kh\u00f4ng thay th\u1ebf di s\u1ea3n, n\u00f3 m\u1edf r\u1ed9ng di s\u1ea3n&#8221;, b\u00e0 Agnes Opondo, qu\u1ea3n l\u00fd quan h\u1ec7 \u0111\u1ed1i t\u00e1c ngh\u1ec7 s\u0129 v\u00e0 h\u00e3ng \u0111\u0129a c\u1ee7a Spotify t\u1ea1i \u0110\u00f4ng Phi, cho bi\u1ebft.<\/p>\n<h2>M\u1ea3ng thu ti\u1ec1n b\u1ea3n quy\u1ec1n l\u1ea1i kh\u00f4ng c\u00f3 m\u1ed9t n\u0103m nh\u01b0 v\u1eady<\/h2>\n<p>CMO, hay t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd t\u1eadp th\u1ec3, l\u00e0 \u0111\u01a1n v\u1ecb c\u1ea5p ph\u00e9p cho ho\u1ea1t \u0111\u1ed9ng ph\u00e1t s\u00f3ng v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ed9ng \u00e2m nh\u1ea1c, r\u1ed3i tr\u1ea3 ti\u1ec1n cho ch\u1ee7 s\u1edf h\u1eefu quy\u1ec1n. T\u1ed5 ch\u1ee9c n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a Kenya \u0111\u00e3 tr\u1ea3i qua tr\u1ecdn k\u1ef3 c\u1ea5p ph\u00e9p 2025-2026 m\u00e0 kh\u00f4ng th\u1ec3 l\u00e0m c\u00f4ng vi\u1ec7c \u0111\u00f3.<\/p>\n<p>H\u1ed9i \u0111\u1ed3ng B\u1ea3n quy\u1ec1n Kenya (KECOBO) t\u1eeb ch\u1ed1i gia h\u1ea1n gi\u1ea5y ph\u00e9p cho Music Copyright Society of Kenya v\u00e0o ng\u00e0y 14\/10\/2025, v\u1edbi l\u00fd do thi\u1ebfu b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u00f3 ch\u1ee9ng nh\u1eadn v\u00e0 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh \u0111\u00e3 ki\u1ec3m to\u00e1n trong n\u0103m n\u0103m li\u1ec1n tr\u01b0\u1edbc. Ng\u00e0y 25\/11, T\u00f2a B\u1ea3n quy\u1ec1n h\u1ee7y c\u00e1c l\u1ec7nh t\u1ea1m th\u1eddi v\u1ed1n cho ph\u00e9p MCSK ti\u1ebfp t\u1ee5c thu ti\u1ec1n.<\/p>\n<p>Th\u1ea9m ph\u00e1n Linus Kassan t\u1ea1i T\u00f2a Th\u01b0\u1ee3ng th\u1ea9m Milimani sau \u0111\u00f3 <a href=\"https:\/\/citizen.digital\/article\/court-directs-full-hearing-in-royalty-collection-case-against-mcsk-n374485\">b\u00e1c \u0111\u1ec1 ngh\u1ecb t\u1ea1m ho\u00e3n thi h\u00e0nh quy\u1ebft \u0111\u1ecbnh n\u00e0y<\/a> v\u00e0 chuy\u1ec3n v\u1ee5 vi\u1ec7c sang phi\u00ean x\u00e9t x\u1eed \u0111\u1ea7y \u0111\u1ee7 \u1ea5n \u0111\u1ecbnh v\u00e0o ng\u00e0y 21\/7\/2026. Thay v\u00e0o \u0111\u00f3, KECOBO c\u1ea5p ph\u00e9p cho Performing and Audio-Visual Rights Society of Kenya (PAVRISK) v\u00e0 Kenya Association of Music Producers (KAMP) trong k\u1ef3 n\u00e0y.<\/p>\n<p>V\u1ea5n \u0111\u1ec1 kh\u00f3 h\u01a1n n\u1eb1m b\u00ean d\u01b0\u1edbi cu\u1ed9c tranh ch\u1ea5p gi\u1ea5y ph\u00e9p. M\u1ed9t ph\u00e1n quy\u1ebft th\u00e1ng 7\/2025 \u0111\u00e3 v\u00f4 hi\u1ec7u h\u00f3a to\u00e0n b\u1ed9 bi\u1ec3u gi\u00e1 b\u1ea3n quy\u1ec1n \u00e2m nh\u1ea1c c\u1ee7a Kenya v\u00ec l\u1ea5y \u00fd ki\u1ebfn c\u00f4ng ch\u00fang ch\u01b0a \u0111\u1ea7y \u0111\u1ee7, ngh\u0129a l\u00e0 ngay c\u1ea3 m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 gi\u1ea5y ph\u00e9p h\u1ee3p l\u1ec7 c\u0169ng kh\u00f4ng c\u00f3 m\u1ee9c gi\u00e1 n\u00e0o \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t \u0111\u1ec3 xu\u1ea5t h\u00f3a \u0111\u01a1n. Kho\u1ea3n chi tr\u1ea3 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ghi nh\u1eadn c\u1ee7a PAVRISK, kho\u1ea3ng 24 tri\u1ec7u shilling Kenya v\u00e0o th\u00e1ng 9\/2025, m\u1edbi l\u00e0 quy m\u00f4 th\u1eadt c\u1ee7a d\u00f2ng ti\u1ec1n \u0111ang ch\u1ea3y.<\/p>\n<p>KAMP c\u0169ng t\u1eebng c\u00f3 phen h\u00fa v\u00eda. T\u00f2a B\u1ea3n quy\u1ec1n Kenya \u0111\u00e3 <a href=\"https:\/\/interspacemusic.com\/blog\/kenya-copyright-tribunal-blocks-kecobo-move-to-revoke-kamp-licence\/\">ng\u0103n KECOBO thu h\u1ed3i gi\u1ea5y ph\u00e9p c\u1ee7a t\u1ed5 ch\u1ee9c n\u00e0y<\/a> trong l\u00fac ch\u1edd x\u00e9t kh\u00e1ng c\u00e1o.<\/p>\n<h2>Nh\u1ea1c ch\u1edd l\u00e0 ngu\u1ed3n ti\u1ec1n \u00e2m nh\u1ea1c l\u00e2u \u0111\u1eddi nh\u1ea5t c\u1ee7a Kenya, v\u00e0 n\u00f3 c\u0169ng \u0111ang b\u1ecb tranh ch\u1ea5p<\/h2>\n<p>Tr\u01b0\u1edbc khi c\u00f3 nh\u1ea1c tr\u1ef1c tuy\u1ebfn, ngh\u1ec7 s\u0129 Kenya s\u1ed1ng b\u1eb1ng ti\u1ec1n nh\u1ea1c ch\u1edd \u0111i\u1ec7n tho\u1ea1i. D\u1ecbch v\u1ee5 Skiza c\u1ee7a Safaricom c\u00f3 h\u01a1n ch\u00edn tri\u1ec7u thu\u00ea bao, v\u00e0 t\u1eeb ng\u00e0y 1\/7\/2021 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c h\u01b0\u1edfng 40% doanh thu, t\u0103ng t\u1eeb m\u1ee9c 30% tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 m\u1ee9c 7,5% khi ra m\u1eaft n\u0103m 2009, theo <a href=\"https:\/\/businesstoday.co.ke\/skiza-tunes-artists-dance-to-the-bank-after-revenue-share-increase\/\">Business Today Kenya<\/a>.<\/p>\n<p>Lu\u1eadt s\u1eeda \u0111\u1ed5i B\u1ea3n quy\u1ec1n s\u1ed1 14 n\u0103m 2022 quy \u0111\u1ecbnh nh\u00e0 m\u1ea1ng ph\u1ea3i chuy\u1ec3n t\u1ed1i thi\u1ec3u 52% doanh thu nh\u1ea1c ch\u1edd th\u1eb3ng cho ngh\u1ec7 s\u0129, lo\u1ea1i c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ea7u s\u1ed1 t\u00ednh ph\u00ed cao ra kh\u1ecfi chu\u1ed7i ph\u00e2n chia. Ng\u00e0y 19\/8\/2025, Th\u1ea9m ph\u00e1n John Chigiti b\u00e1c \u0111\u01a1n ki\u1ec7n y\u00eau c\u1ea7u thi h\u00e0nh quy \u0111\u1ecbnh n\u00e0y. \u0110\u1ebfn th\u00e1ng 12, m\u1ed9t nh\u00f3m n\u0103m nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00e1c \u0111\u01b0\u1ee3c ch\u1ea5p thu\u1eadn ti\u1ebfp t\u1ee5c v\u1ee5 ki\u1ec7n \u0111\u00f2i ti\u1ec1n b\u1ea3n quy\u1ec1n v\u1edbi Safaricom, theo <a href=\"https:\/\/www.musicinafrica.net\/magazine\/kenyan-court-clears-producers-skiza-tune-royalties-case-against-safaricom\">Music In Africa<\/a>.<\/p>\n<h2>Ngh\u1ec7 s\u0129 \u0111\u1ed9c l\u1eadp Kenya th\u1ef1c s\u1ef1 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec trong n\u0103m 2026<\/h2>\n<ul>\n<li><strong>Doanh thu b\u1ea3n ghi l\u00e0 kho\u1ea3n duy nh\u1ea5t kh\u00f4ng n\u1eb1m trong tranh ch\u1ea5p.<\/strong> Ti\u1ec1n t\u1eeb nghe tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea3i v\u1ec1 chi tr\u1ea3 qua nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 theo h\u1ee3p \u0111\u1ed3ng, kh\u00f4ng ph\u1ee5 thu\u1ed9c bi\u1ec3u gi\u00e1, v\u00e0 kh\u00f4ng ph\u1ea3i ch\u1edd ng\u00e0y ra t\u00f2a.<\/li>\n<li><strong>Ki\u1ec3m tra xem t\u1ed5 ch\u1ee9c n\u00e0o \u0111ang gi\u1eef h\u1ed3 s\u01a1 \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n.<\/strong> Trong k\u1ef3 n\u00e0y ch\u1ec9 h\u00f3a \u0111\u01a1n t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c KECOBO c\u1ea5p ph\u00e9p m\u1edbi c\u00f3 gi\u00e1 tr\u1ecb. H\u1ed3 s\u01a1 n\u1ed9p nh\u1ea7m t\u1ed5 ch\u1ee9c s\u1ebd n\u1eb1m ch\u1ebft \u1edf \u0111\u00f3 cho \u0111\u1ebfn khi c\u00e1c kh\u00e1ng c\u00e1o \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/li>\n<li><strong>Theo d\u00f5i vi\u1ec7c chuy\u1ec3n sang eCitizen.<\/strong> Kenya \u0111\u00e3 <a href=\"https:\/\/interspacemusic.com\/blog\/kenya-moves-copyright-royalty-collection-to-ecitizen-platform\/\">\u0111\u01b0a ho\u1ea1t \u0111\u1ed9ng thu ti\u1ec1n b\u1ea3n quy\u1ec1n l\u00ean n\u1ec1n t\u1ea3ng nh\u00e0 n\u01b0\u1edbc eCitizen<\/a>, v\u1edbi m\u1ee5c ti\u00eau c\u00f4ng b\u1ed1 l\u00e0 70% s\u1ed1 thu v\u1ec1 th\u1eb3ng tay ch\u1ee7 s\u1edf h\u1eefu quy\u1ec1n.<\/li>\n<li><strong>Ch\u1ed1t t\u1ef7 l\u1ec7 chia ngay khi ph\u00e1t h\u00e0nh, \u0111\u1eebng \u0111\u1ec3 sau.<\/strong> C\u00e1c b\u1ea3n thu arbantone v\u00e0 gengetone th\u01b0\u1eddng d\u00e0y \u0111\u1eb7c kh\u00e1ch m\u1eddi v\u00e0 sample. M\u1ed9t ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p b\u1ecb thi\u1ebfu trong metadata s\u1ebd th\u00e0nh ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 tr\u1ea3 ti\u1ec1n sau \u0111\u00f3 m\u1ed9t n\u0103m.<\/li>\n<li><strong>\u0110\u1eebng ch\u1ec9 ph\u00e1t h\u00e0nh tr\u00ean Spotify.<\/strong> Boomplay v\u00e0 Audiomack n\u1eafm ph\u1ea7n l\u01b0\u1ee3ng nghe \u0110\u00f4ng Phi m\u00e0 m\u1ed9t b\u1ea3ng x\u1ebfp h\u1ea1ng Spotify \u1edf Nairobi kh\u00f4ng ph\u1ea3n \u00e1nh, v\u00e0 s\u1ee9c h\u00fat xuy\u00ean bi\u00ean gi\u1edbi c\u1ee7a bongo flava v\u00e0o Kenya <a href=\"https:\/\/interspacemusic.com\/blog\/diamond-platnumz-more-listeners-nairobi-than-dar-es-salaam-bongo-flava-boomplay\/\">v\u1ed1n \u0111\u00e3 ch\u1ea1y tr\u00ean nh\u1eefng \u0111\u01b0\u1eddng ray \u0111\u00f3<\/a>.<\/li>\n<\/ul>\n<p>Ph\u00eda c\u1ea7u c\u1ee7a Kenya \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh, v\u00e0 ch\u00ednh s\u1ed1 li\u1ec7u c\u1ee7a Spotify cho th\u1ea5y kh\u00e1n gi\u1ea3 \u1edf \u0111\u00f3 tr\u1ebb h\u01a1n b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o kh\u00e1c tr\u00ean l\u1ee5c \u0111\u1ecba. C\u00f2n c\u00e1c \u0111\u01b0\u1eddng thu ti\u1ec1n trong n\u01b0\u1edbc th\u00ec hi\u1ec7n v\u1eabn l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi ph\u00e1p l\u00fd b\u1ecf ng\u1ecf.<\/p>\n<p>Kho\u1ea3ng c\u00e1ch \u0111\u00f3 ch\u00ednh l\u00e0 l\u00fd do th\u1ef1c t\u1ebf \u0111\u1ec3 ph\u00e1t h\u00e0nh r\u1ed9ng h\u01a1n Spotify, \u0111\u1ec3 metadata ph\u00e1t h\u00e0nh s\u1ea1ch s\u1ebd, v\u00e0 \u0111\u1ec3 t\u1ef7 l\u1ec7 chia ti\u1ec1n b\u1ea3n quy\u1ec1n l\u00e0 th\u1ee9 ngh\u1ec7 s\u0129 \u0111\u1ecdc \u0111\u01b0\u1ee3c t\u1eebng d\u00f2ng tr\u00ean b\u1ea3ng b\u00e1o c\u00e1o, thay v\u00ec ph\u1ea3i suy \u0111o\u00e1n t\u1eeb m\u1ed9t b\u1ea3n sao k\u00ea ph\u00e2n ph\u1ed1i m\u1ed7i n\u0103m g\u1eedi v\u1ec1 m\u1ed9t l\u1ea7n.<\/p>\n","protected":false},"excerpt":{"rendered":"Ng\u01b0\u1eddi nghe 18-24 tu\u1ed5i t\u1ea1o ra 53,7% l\u01b0\u1ee3t nghe Spotify t\u1ea1i Nairobi trong th\u00e1ng 6\/2026, t\u1ef7 l\u1ec7 Gen Z cao nh\u1ea5t ch\u00e2u Phi. C\u00f9ng n\u0103m \u0111\u00f3, h\u1ec7 th\u1ed1ng thu ti\u1ec1n b\u1ea3n quy\u1ec1n c\u1ee7a Kenya m\u1eafc k\u1eb9t trong t\u00f2a: MCSK m\u1ea5t gi\u1ea5y ph\u00e9p, bi\u1ec3u gi\u00e1 b\u1ecb h\u1ee7y, quy \u0111\u1ecbnh 52% nh\u1ea1c ch\u1edd kh\u00f4ng \u0111\u01b0\u1ee3c thi h\u00e0nh.","protected":false},"author":7,"featured_media":9148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[206,2555,754,24,341,112],"class_list":["post-9429","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends","tag-boomplay","tag-gengetone","tag-kenya","tag-music","tag-royalties","tag-spotify","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nairobi c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn tr\u1ebb nh\u1ea5t ch\u00e2u Phi. 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