{"id":9437,"date":"2026-08-03T18:40:42","date_gmt":"2026-08-03T18:40:42","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/spotify-co-the-vua-vuot-melon-tai-han-quoc-nhung-bang-xep-hang-quyet-dinh-su-nghiep-k-pop-van-la-cua-melon\/"},"modified":"2026-08-03T18:40:42","modified_gmt":"2026-08-03T18:40:42","slug":"spotify-co-the-vua-vuot-melon-tai-han-quoc-nhung-bang-xep-hang-quyet-dinh-su-nghiep-k-pop-van-la-cua-melon","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/spotify-co-the-vua-vuot-melon-tai-han-quoc-nhung-bang-xep-hang-quyet-dinh-su-nghiep-k-pop-van-la-cua-melon\/","title":{"rendered":"Spotify c\u00f3 th\u1ec3 v\u1eeba v\u01b0\u1ee3t Melon t\u1ea1i H\u00e0n Qu\u1ed1c. Nh\u01b0ng b\u1ea3ng x\u1ebfp h\u1ea1ng quy\u1ebft \u0111\u1ecbnh s\u1ef1 nghi\u1ec7p K-pop v\u1eabn l\u00e0 c\u1ee7a Melon."},"content":{"rendered":"<p>Su\u1ed1t hai th\u1eadp k\u1ef7, H\u00e0n Qu\u1ed1c l\u00e0 th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c l\u1edbn duy nh\u1ea5t m\u00e0 n\u1ec1n t\u1ea3ng n\u1ed9i \u0111\u1ecba gi\u00e0nh ph\u1ea7n th\u1eafng. \u0110i\u1ec1u \u0111\u00f3 gi\u1edd kh\u00f4ng c\u00f2n ch\u1eafc ch\u1eafn n\u1eefa.<\/p>\n<p>S\u1ed1 li\u1ec7u c\u1ee7a h\u00e3ng ph\u00e2n t\u00edch WiseApp Retail, \u0111\u01b0\u1ee3c <a href=\"https:\/\/www.kedglobal.com\/entertainment\/newsView\/ked202607290003\">KED Global<\/a> \u0111\u0103ng ng\u00e0y 29 th\u00e1ng 7, cho th\u1ea5y Spotify \u0111\u1ea1t kho\u1ea3ng 6,2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u1eb1ng th\u00e1ng t\u1ea1i H\u00e0n Qu\u1ed1c, so v\u1edbi 5,93 tri\u1ec7u c\u1ee7a Melon. YouTube Music d\u1eabn \u0111\u1ea7u v\u1edbi 9,5 tri\u1ec7u.<\/p>\n<p>N\u1ebfu c\u00e1c con s\u1ed1 n\u00e0y \u0111\u1ee9ng v\u1eefng, l\u1ea7n \u0111\u1ea7u ti\u00ean hai v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng H\u00e0n Qu\u1ed1c \u0111\u1ec1u thu\u1ed9c v\u1ec1 d\u1ecbch v\u1ee5 n\u01b0\u1edbc ngo\u00e0i.<\/p>\n<h2>Con s\u1ed1 kh\u00f4ng ai th\u1ed1ng nh\u1ea5t \u0111\u01b0\u1ee3c<\/h2>\n<p>Ch\u00fang c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ee9ng v\u1eefng. Stuart Dredge tr\u00ean <a href=\"https:\/\/musically.com\/2026\/07\/29\/spotify-may-have-overtaken-homegrown-dsp-melon-in-south-korea\/\">Music Ally<\/a> l\u01b0u \u00fd r\u1eb1ng \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng \u0111\u1ed1i th\u1ee7 Mobile Index \u0111\u1ecdc c\u00f9ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng theo c\u00e1ch ho\u00e0n to\u00e0n kh\u00e1c: Melon 7,1 tri\u1ec7u, Spotify ch\u1ec9 2,4 tri\u1ec7u, YouTube Music 8,5 tri\u1ec7u.<\/p>\n<p>D\u00f9 v\u1eady, hai b\u1ed9 d\u1eef li\u1ec7u v\u1eabn th\u1ed1ng nh\u1ea5t \u1edf \u0111\u00fang nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t:<\/p>\n<ul>\n<li>C\u00e1c DSP n\u1ed9i \u0111\u1ecba H\u00e0n Qu\u1ed1c \u0111ang m\u1ea5t ng\u01b0\u1eddi d\u00f9ng. DSP l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Digital Service Provider, t\u1ee9c c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t nh\u1ea1c tr\u1ef1c tuy\u1ebfn c\u1ea5p ph\u00e9p cho nh\u1ea1c c\u1ee7a b\u1ea1n v\u00e0 tr\u1ea3 ti\u1ec1n b\u1ea3n quy\u1ec1n.<\/li>\n<li>Spotify t\u0103ng tr\u01b0\u1edfng nhanh t\u1ea1i H\u00e0n Qu\u1ed1c, nh\u1edd g\u00f3i mi\u1ec5n ph\u00ed c\u00f3 qu\u1ea3ng c\u00e1o v\u00e0 h\u1ee3p t\u00e1c v\u1edbi g\u00f3i th\u00e0nh vi\u00ean Naver.<\/li>\n<li>YouTube Music v\u1eabn d\u1eabn \u0111\u1ea7u \u1edf c\u1ea3 hai c\u00e1ch \u0111o, ngay c\u1ea3 sau khi c\u01a1 quan qu\u1ea3n l\u00fd H\u00e0n Qu\u1ed1c bu\u1ed9c Google t\u00e1ch d\u1ecbch v\u1ee5 nh\u1ea1c ra kh\u1ecfi g\u00f3i Premium n\u0103m 2025.<\/li>\n<\/ul>\n<h2>S\u00e1u n\u0103m li\u00ean ti\u1ebfp \u0111i xu\u1ed1ng \u1edf s\u00e2n nh\u00e0<\/h2>\n<p><a href=\"https:\/\/en.sedaily.com\/finance\/2026\/06\/13\/youtube-music-takes-home-turf-as-k-music-platforms-decline\">Seoul Economic Daily<\/a> \u0111\u01b0a tin h\u1ed3i th\u00e1ng 6 r\u1eb1ng l\u01b0\u1ee3ng nghe tr\u1ef1c tuy\u1ebfn c\u1ee7a 400 ca kh\u00fac h\u00e0ng \u0111\u1ea7u H\u00e0n Qu\u1ed1c gi\u1ea3m 5% so v\u1edbi c\u00f9ng k\u1ef3 trong n\u0103m 2025, n\u0103m gi\u1ea3m th\u1ee9 s\u00e1u li\u00ean ti\u1ebfp k\u1ec3 t\u1eeb 2019.<\/p>\n<p>B\u1ee9c tranh t\u00e0i ch\u00ednh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng c\u00f2n t\u1ec7 h\u01a1n nh\u1eefng g\u00ec s\u1ed1 ng\u01b0\u1eddi d\u00f9ng g\u1ee3i \u00fd:<\/p>\n<ul>\n<li>Doanh thu c\u1ee7a Bugs gi\u1ea3m t\u1eeb 56,8 t\u1ef7 won xu\u1ed1ng 44,9 t\u1ef7 won trong ba n\u0103m, v\u00e0 n\u0103m ngo\u00e1i b\u00e1o l\u1ed7.<\/li>\n<li>SK Square b\u00e1n quy\u1ec1n \u0111i\u1ec1u h\u00e0nh FLO v\u1edbi gi\u00e1 55 t\u1ef7 won, c\u00f2n m\u1ea3ng \u00e2m nh\u1ea1c v\u1eabn m\u1ecfng v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac.<\/li>\n<li>Genie Music \u0111\u1ea1t kho\u1ea3ng 300 t\u1ef7 won doanh thu m\u1ed7i n\u0103m nh\u01b0ng ch\u1ec9 kho\u1ea3ng 15 t\u1ef7 won l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<li>Thu\u00ea bao n\u1ed9i \u0111\u1ecba c\u00f3 gi\u00e1 t\u1eeb 8.000 \u0111\u1ebfn 12.000 won m\u1ed9t th\u00e1ng. Ph\u1ea7n \u00e2m nh\u1ea1c trong g\u00f3i YouTube Premium t\u00ednh ra ch\u1ec9 kho\u1ea3ng 7.000 won.<\/li>\n<\/ul>\n<p>M\u1ea3ng \u00e2m nh\u1ea1c c\u1ee7a Kakao ghi nh\u1eadn s\u1ee5t gi\u1ea3m c\u1ea3 doanh thu l\u1eabn l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng trong n\u0103m 2025, theo <a href=\"https:\/\/www.kedglobal.com\/entertainment\/newsView\/ked202607220013\">KED Global<\/a>.<\/p>\n<h2>Melon m\u1ea5t ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng kh\u00f4ng m\u1ea5t quy\u1ec1n l\u1ef1c<\/h2>\n<p>\u0110\u00e2y m\u1edbi l\u00e0 ch\u1ed7 khi\u1ebfn m\u1ed9t k\u1ebf ho\u1ea1ch cho th\u1ecb tr\u01b0\u1eddng H\u00e0n Qu\u1ed1c tr\u1edf n\u00ean th\u00fa v\u1ecb. B\u1ea3ng x\u1ebfp h\u1ea1ng Melon v\u1eabn chi ph\u1ed1i c\u00e1c l\u1ec5 trao gi\u1ea3i, l\u1ecbch l\u00ean s\u00f3ng truy\u1ec1n h\u00ecnh v\u00e0 b\u00e1o ch\u00ed trong n\u01b0\u1edbc. Vi\u1ec7c t\u1ee5t h\u1ea1ng v\u1ec1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u1eb1ng th\u00e1ng kh\u00f4ng thay \u0111\u1ed5i \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p>Kakao c\u0169ng \u0111ang \u0111\u1ea9y m\u1ea1nh ra b\u00ean ngo\u00e0i. Global K-Chart c\u1ee7a Melon thu h\u00fat h\u01a1n m\u1ed9t tri\u1ec7u ng\u01b0\u1eddi h\u00e2m m\u1ed9 K-pop t\u1ea1i 160 qu\u1ed1c gia m\u1ed7i th\u00e1ng, v\u00e0 Kakao Entertainment \u0111\u00e3 k\u1ebft n\u1ed1i b\u1ea3ng n\u00e0y v\u1edbi Tencent Music c\u00f9ng LINE MUSIC th\u00e0nh m\u1ed9t b\u1ea3ng x\u1ebfp h\u1ea1ng K-pop xuy\u00ean ch\u00e2u \u00c1. Ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch v\u00ec sao b\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u00f3 <a href=\"https:\/\/interspacemusic.com\/blog\/?p=5710\">l\u00e0 m\u1ed9t d\u1ef1 \u00e1n si\u00eau d\u1eef li\u1ec7u h\u01a1n l\u00e0 m\u1ed9t d\u1ef1 \u00e1n ph\u00e1t nh\u1ea1c tr\u1ef1c tuy\u1ebfn<\/a>.<\/p>\n<p>V\u1eady n\u00ean H\u00e0n Qu\u1ed1c gi\u1edd v\u1eadn h\u00e0nh tr\u00ean hai b\u1ea3ng \u0111i\u1ec3m t\u00e1ch bi\u1ec7t: n\u01a1i ng\u01b0\u1eddi ta th\u1ef1c s\u1ef1 nghe nh\u1ea1c, v\u00e0 n\u01a1i uy t\u00edn \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/p>\n<h2>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi kh\u00e2u ph\u00e2n ph\u1ed1i<\/h2>\n<p>Ph\u1ea7n l\u1edbn nh\u00e0 ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u coi H\u00e0n Qu\u1ed1c ch\u1ec9 g\u1ed3m ba c\u00e1i t\u00ean: Spotify, Apple Music, YouTube Music. Nh\u01b0 v\u1eady l\u00e0 \u0111\u1ee7 cho l\u01b0\u1ee3t nghe. Nh\u01b0ng kh\u00f4ng \u0111\u1ee7 cho b\u1ea3ng \u0111i\u1ec3m. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 kho\u1ea3ng tr\u1ed1ng ch\u00fang t\u00f4i t\u1eebng ch\u1ec9 ra \u1edf <a href=\"https:\/\/interspacemusic.com\/blog\/china-just-became-the-worlds-no-4-music-market-most-distributors-deliver-to-none-of-its-dsps\/\">Trung Qu\u1ed1c<\/a> v\u00e0 \u1edf <a href=\"https:\/\/interspacemusic.com\/blog\/kkbox-still-owns-more-than-60-of-taiwans-streaming-mandopops-real-money-is-spread-across-a-diaspora\/\">\u0110\u00e0i Loan, n\u01a1i KKBOX v\u1eabn n\u1eafm ph\u1ea7n l\u1edbn th\u1ecb tr\u01b0\u1eddng<\/a>.<\/p>\n<h3>Ki\u1ec3m tra l\u1ea1i danh s\u00e1ch ph\u00e2n ph\u1ed1i t\u1ea1i H\u00e0n Qu\u1ed1c<\/h3>\n<ul>\n<li>X\u00e1c nh\u1eadn nh\u00e0 ph\u00e2n ph\u1ed1i c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u01b0a nh\u1ea1c l\u00ean Melon, Genie, FLO, Bugs v\u00e0 VIBE, ch\u1ee9 kh\u00f4ng ch\u1ec9 ba n\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u.<\/li>\n<li>Cung c\u1ea5p t\u00ean ngh\u1ec7 s\u0129 b\u1eb1ng ch\u1eef Hangul k\u00e8m m\u1ed9t c\u00e1ch phi\u00ean \u00e2m La tinh th\u1ed1ng nh\u1ea5t. C\u00e1c kho nh\u1ea1c H\u00e0n Qu\u1ed1c s\u1ebd t\u00e1ch h\u1ed3 s\u01a1 ngh\u1ec7 s\u0129 khi c\u00e1ch phi\u00ean \u00e2m kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t, m\u00e0 h\u1ed3 s\u01a1 b\u1ecb t\u00e1ch th\u00ec kh\u00f4ng th\u1ec3 l\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng.<\/li>\n<li>Ph\u00e2n ph\u1ed1i qua DDEX. DDEX l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Digital Data Exchange, chu\u1ea9n si\u00eau d\u1eef li\u1ec7u m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y d\u00f9ng \u0111\u1ec3 ti\u1ebfp nh\u1eadn b\u1ea3n ph\u00e1t h\u00e0nh m\u1ed9t c\u00e1ch chu\u1ea9n x\u00e1c.<\/li>\n<li>Ch\u1ecdn th\u1eddi \u0111i\u1ec3m ph\u00e1t h\u00e0nh theo chu k\u1ef3 t\u00ednh b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a H\u00e0n Qu\u1ed1c, ch\u1ee9 kh\u00f4ng ch\u1ec9 theo New Music Friday.<\/li>\n<li>B\u00e1o c\u00e1o Spotify v\u00e0 Melon ri\u00eang bi\u1ec7t. M\u1ed9t b\u00ean \u0111ang tr\u1edf th\u00e0nh ngu\u1ed3n doanh thu, b\u00ean c\u00f2n l\u1ea1i l\u00e0 k\u00eanh qu\u1ea3ng b\u00e1.<\/li>\n<\/ul>\n<p>G\u1ea7n ba trong b\u1ed1n l\u01b0\u1ee3t nghe K-pop tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ebfn t\u1eeb kh\u00e1n gi\u1ea3 n\u01b0\u1edbc ngo\u00e0i, v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 l\u00fd do con s\u1ed1 c\u1ee7a Spotify quan tr\u1ecdng, c\u0169ng l\u00e0 l\u00fd do <a href=\"https:\/\/interspacemusic.com\/blog\/k-pop-album-exports-topped-300-million-for-the-first-time-at-home-the-cds-are-not-selling\/\">xu\u1ea5t kh\u1ea9u album v\u01b0\u1ee3t m\u1ed1c 300 tri\u1ec7u \u0111\u00f4 la<\/a> trong khi doanh s\u1ed1 CD trong n\u01b0\u1edbc ch\u1eefng l\u1ea1i.<\/p>\n<p>Nh\u01b0ng m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh H\u00e0n Qu\u1ed1c kh\u00f4ng bao gi\u1edd xu\u1ea5t hi\u1ec7n tr\u00ean Melon s\u1ebd v\u00f4 h\u00ecnh tr\u01b0\u1edbc nh\u1eefng ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh c\u00e1i g\u00ec \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u1edf th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. InterSpace Distribution x\u00e2y d\u1ef1ng \u0111\u1ed9 ph\u1ee7 DSP khu v\u1ef1c \u0111\u00fang quanh kho\u1ea3ng tr\u1ed1ng \u0111\u00f3, v\u00e0 b\u00e1o c\u00e1o doanh thu t\u1ea1i H\u00e0n Qu\u1ed1c theo t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 h\u00e3ng \u0111\u0129a th\u1ea5y r\u00f5 b\u1ea3ng \u0111i\u1ec3m n\u00e0o m\u1edbi th\u1ef1c s\u1ef1 tr\u1ea3 ti\u1ec1n.<\/p>\n","protected":false},"excerpt":{"rendered":"Th\u1ecb tr\u01b0\u1eddng nh\u1ea1c tr\u1ef1c tuy\u1ebfn H\u00e0n Qu\u1ed1c v\u1eeba \u0111\u1ea3o chi\u1ec1u. WiseApp Retail ghi nh\u1eadn Spotify \u0111\u1ea1t 6,2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u1eb1ng th\u00e1ng so v\u1edbi 5,93 tri\u1ec7u c\u1ee7a Melon, YouTube Music l\u00e0 9,5 tri\u1ec7u. DSP n\u1ed9i \u0111\u1ecba \u0111\u00e3 gi\u1ea3m s\u00e1u n\u0103m li\u00ean ti\u1ebfp, nh\u01b0ng b\u1ea3ng x\u1ebfp h\u1ea1ng Melon v\u1eabn quy\u1ebft \u0111\u1ecbnh b\u1ea3n ph\u00e1t h\u00e0nh K-pop n\u00e0o \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1.","protected":false},"author":6,"featured_media":9155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[169,538,36,644,54,112],"class_list":["post-9437","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends","tag-ddex","tag-k-pop","tag-music-distribution","tag-music-streaming","tag-south-korea","tag-spotify","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify c\u00f3 th\u1ec3 v\u1eeba v\u01b0\u1ee3t Melon t\u1ea1i H\u00e0n Qu\u1ed1c. Nh\u01b0ng b\u1ea3ng x\u1ebfp h\u1ea1ng quy\u1ebft \u0111\u1ecbnh s\u1ef1 nghi\u1ec7p K-pop v\u1eabn l\u00e0 c\u1ee7a Melon.<\/title>\n<meta name=\"description\" content=\"Su\u1ed1t hai th\u1eadp k\u1ef7, H\u00e0n Qu\u1ed1c l\u00e0 th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c l\u1edbn duy nh\u1ea5t m\u00e0 n\u1ec1n t\u1ea3ng n\u1ed9i \u0111\u1ecba gi\u00e0nh ph\u1ea7n th\u1eafng. \u0110i\u1ec1u \u0111\u00f3 gi\u1edd kh\u00f4ng c\u00f2n ch\u1eafc ch\u1eafn n\u1eefa. 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