{"id":9438,"date":"2026-08-03T18:40:42","date_gmt":"2026-08-03T18:40:42","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/o-spotify-pode-ter-acabado-de-passar-o-melon-na-coreia-as-paradas-que-fazem-carreiras-no-k-pop-continuam-sendo-as-do-melon\/"},"modified":"2026-08-03T18:40:42","modified_gmt":"2026-08-03T18:40:42","slug":"o-spotify-pode-ter-acabado-de-passar-o-melon-na-coreia-as-paradas-que-fazem-carreiras-no-k-pop-continuam-sendo-as-do-melon","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/pt-br\/o-spotify-pode-ter-acabado-de-passar-o-melon-na-coreia-as-paradas-que-fazem-carreiras-no-k-pop-continuam-sendo-as-do-melon\/","title":{"rendered":"O Spotify pode ter acabado de passar o Melon na Coreia. As paradas que fazem carreiras no K-pop continuam sendo as do Melon."},"content":{"rendered":"<p>A Coreia do Sul passou duas d\u00e9cadas como o \u00fanico grande mercado de m\u00fasica em que a plataforma local venceu. Isso j\u00e1 n\u00e3o est\u00e1 t\u00e3o claro.<\/p>\n<p>N\u00fameros da empresa de an\u00e1lise WiseApp Retail, divulgados em 29 de julho pelo <a href=\"https:\/\/www.kedglobal.com\/entertainment\/newsView\/ked202607290003\">KED Global<\/a>, colocam o Spotify em cerca de 6,2 milh\u00f5es de usu\u00e1rios ativos mensais na Coreia, contra 5,93 milh\u00f5es do Melon. O YouTube Music lidera, com 9,5 milh\u00f5es.<\/p>\n<p>Se esses n\u00fameros se confirmarem, servi\u00e7os estrangeiros ocupam as duas primeiras posi\u00e7\u00f5es do mercado coreano pela primeira vez.<\/p>\n<h2>O n\u00famero em que ningu\u00e9m concorda<\/h2>\n<p>Pode ser que n\u00e3o se confirmem. Stuart Dredge, no <a href=\"https:\/\/musically.com\/2026\/07\/29\/spotify-may-have-overtaken-homegrown-dsp-melon-in-south-korea\/\">Music Ally<\/a>, apontou que a medidora concorrente Mobile Index l\u00ea o mesmo mercado de forma completamente diferente: Melon com 7,1 milh\u00f5es, Spotify com apenas 2,4 milh\u00f5es e YouTube Music com 8,5 milh\u00f5es.<\/p>\n<p>As duas bases de dados concordam justamente naquilo que mais importa:<\/p>\n<ul>\n<li>Os DSPs coreanos est\u00e3o perdendo usu\u00e1rios. DSP quer dizer Digital Service Provider, as plataformas de streaming que licenciam a sua m\u00fasica e pagam os royalties dela.<\/li>\n<li>O Spotify cresce r\u00e1pido na Coreia, apoiado no plano gratuito com an\u00fancios e numa parceria com a assinatura do Naver.<\/li>\n<li>O YouTube Music segue na lideran\u00e7a em qualquer uma das medi\u00e7\u00f5es, mesmo depois de o regulador coreano obrigar o Google a separar a m\u00fasica do Premium em 2025.<\/li>\n<\/ul>\n<h2>Seis anos seguidos de queda local<\/h2>\n<p>O <a href=\"https:\/\/en.sedaily.com\/finance\/2026\/06\/13\/youtube-music-takes-home-turf-as-k-music-platforms-decline\">Seoul Economic Daily<\/a> informou em junho que o consumo em streaming das 400 m\u00fasicas mais tocadas da Coreia caiu 5% na compara\u00e7\u00e3o anual em 2025, a sexta queda anual consecutiva desde 2019.<\/p>\n<p>A economia por tr\u00e1s das plataformas est\u00e1 pior do que a contagem de usu\u00e1rios sugere:<\/p>\n<ul>\n<li>A Bugs viu a receita cair de 56,8 bilh\u00f5es de wons para 44,9 bilh\u00f5es em tr\u00eas anos, e fechou o ano passado no preju\u00edzo.<\/li>\n<li>A SK Square vendeu o controle da FLO por 55 bilh\u00f5es de wons, e o segmento de m\u00fasica segue estruturalmente magro.<\/li>\n<li>A Genie Music tem cerca de 300 bilh\u00f5es de wons de receita anual sobre algo em torno de 15 bilh\u00f5es de wons de lucro operacional.<\/li>\n<li>As assinaturas dom\u00e9sticas custam de 8 mil a 12 mil wons por m\u00eas. A parcela de m\u00fasica de um YouTube Premium empacotado sai mais perto de 7 mil wons.<\/li>\n<\/ul>\n<p>A divis\u00e3o de m\u00fasica da Kakao registrou queda tanto de receita quanto de lucro operacional em 2025, segundo o <a href=\"https:\/\/www.kedglobal.com\/entertainment\/newsView\/ked202607220013\">KED Global<\/a>.<\/p>\n<h2>O Melon perdeu os usu\u00e1rios, n\u00e3o o poder<\/h2>\n<p>\u00c9 aqui que um plano para a Coreia fica interessante. As paradas do Melon continuam pautando premia\u00e7\u00f5es, agenda de TV e imprensa local. Cair em usu\u00e1rios ativos mensais n\u00e3o muda isso.<\/p>\n<p>A Kakao tamb\u00e9m est\u00e1 olhando para fora. O Global K-Chart do Melon re\u00fane mais de um milh\u00e3o de f\u00e3s de K-pop em 160 pa\u00edses todo m\u00eas, e a Kakao Entertainment ligou essa parada ao Tencent Music e ao LINE MUSIC numa lista de K-pop que cruza a \u00c1sia. J\u00e1 escrevemos sobre por que essa parada \u00e9 <a href=\"https:\/\/interspacemusic.com\/blog\/?p=5710\">mais um projeto de metadados do que de streaming<\/a>.<\/p>\n<p>Ou seja, a Coreia hoje roda em dois placares separados: onde a escuta acontece e onde a credibilidade \u00e9 fabricada.<\/p>\n<h2>O que isso muda na distribui\u00e7\u00e3o<\/h2>\n<p>A maioria dos distribuidores globais trata a Coreia como tr\u00eas logos: Spotify, Apple Music, YouTube Music. Isso cobre a escuta. N\u00e3o cobre o placar. \u00c9 a mesma lacuna de cobertura que mapeamos na <a href=\"https:\/\/interspacemusic.com\/blog\/china-just-became-the-worlds-no-4-music-market-most-distributors-deliver-to-none-of-its-dsps\/\">China<\/a> e em <a href=\"https:\/\/interspacemusic.com\/blog\/kkbox-still-owns-more-than-60-of-taiwans-streaming-mandopops-real-money-is-spread-across-a-diaspora\/\">Taiwan, onde o KKBOX ainda fica com a maior parte do mercado<\/a>.<\/p>\n<h3>Confira a sua lista de entrega para a Coreia<\/h3>\n<ul>\n<li>Confirme se a sua distribuidora entrega de fato para Melon, Genie, FLO, Bugs e VIBE, e n\u00e3o s\u00f3 para as tr\u00eas globais.<\/li>\n<li>Envie o nome art\u00edstico em hangul mais uma romaniza\u00e7\u00e3o \u00fanica e consistente. Os cat\u00e1logos coreanos dividem o perfil do artista quando a translitera\u00e7\u00e3o varia, e perfil dividido n\u00e3o entra em parada.<\/li>\n<li>Entregue via DDEX. DDEX quer dizer Digital Data Exchange, o padr\u00e3o de metadados que essas plataformas usam para ingerir lan\u00e7amentos sem ru\u00eddo.<\/li>\n<li>Programe os lan\u00e7amentos considerando as janelas das paradas coreanas, e n\u00e3o apenas a New Music Friday.<\/li>\n<li>Reporte Spotify e Melon separadamente. Um est\u00e1 virando a sua linha de receita, o outro \u00e9 a sua linha de promo\u00e7\u00e3o.<\/li>\n<\/ul>\n<p>O K-pop depende de ouvintes estrangeiros para quase tr\u00eas de cada quatro streams globais, que \u00e9 exatamente por isso que o n\u00famero do Spotify importa, e por que <a href=\"https:\/\/interspacemusic.com\/blog\/k-pop-album-exports-topped-300-million-for-the-first-time-at-home-the-cds-are-not-selling\/\">a exporta\u00e7\u00e3o de \u00e1lbuns passou de 300 milh\u00f5es de d\u00f3lares<\/a> enquanto a venda de CD dentro do pa\u00eds estagnou.<\/p>\n<p>Mas um lan\u00e7amento coreano que nunca chega ao Melon segue invis\u00edvel para quem decide o que vai ser promovido em casa. A InterSpace Distribution monta a cobertura regional de DSPs exatamente em torno dessa lacuna, e reporta os ganhos coreanos plataforma por plataforma para que o selo enxergue qual placar est\u00e1 de fato pagando.<\/p>\n","protected":false},"excerpt":{"rendered":"O mercado coreano de streaming acabou de virar. A WiseApp Retail coloca o Spotify em 6,2 milh\u00f5es de usu\u00e1rios mensais contra 5,93 milh\u00f5es do Melon, com o YouTube Music em 9,5 milh\u00f5es. Os DSPs locais encolhem h\u00e1 seis anos, mas as paradas do Melon ainda decidem quais lan\u00e7amentos de K-pop s\u00e3o promovidos.","protected":false},"author":6,"featured_media":9155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[169,538,36,644,54,112],"class_list":["post-9438","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends","tag-ddex","tag-k-pop","tag-music-distribution","tag-music-streaming","tag-south-korea","tag-spotify","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O Spotify pode ter acabado de passar o Melon na Coreia. As paradas que fazem carreiras no K-pop continuam sendo as do Melon.<\/title>\n<meta name=\"description\" content=\"A Coreia do Sul passou duas d\u00e9cadas como o \u00fanico grande mercado de m\u00fasica em que a plataforma local venceu. Isso j\u00e1 n\u00e3o est\u00e1 t\u00e3o claro. N\u00fameros da empresa de an\u00e1lise WiseApp Retail, divulgados em 29 de julho pelo KED Global, colocam o Spotify em cerca de 6,2 milh\u00f5es de usu\u00e1rios\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/pt-br\/o-spotify-pode-ter-acabado-de-passar-o-melon-na-coreia-as-paradas-que-fazem-carreiras-no-k-pop-continuam-sendo-as-do-melon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Spotify pode ter acabado de passar o Melon na Coreia. 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N\u00fameros da empresa de an\u00e1lise WiseApp Retail, divulgados em 29 de julho pelo KED Global, colocam o Spotify em cerca de 6,2 milh\u00f5es de usu\u00e1rios\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interspacemusic.com\/blog\/pt-br\/o-spotify-pode-ter-acabado-de-passar-o-melon-na-coreia-as-paradas-que-fazem-carreiras-no-k-pop-continuam-sendo-as-do-melon\/\" \/>\n<meta property=\"og:site_name\" content=\"The InterSpace Daily.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/interspacemusic\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-03T18:40:42+00:00\" \/>\n<meta name=\"author\" content=\"Grace Wangeci\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:site\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grace Wangeci\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/o-spotify-pode-ter-acabado-de-passar-o-melon-na-coreia-as-paradas-que-fazem-carreiras-no-k-pop-continuam-sendo-as-do-melon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/o-spotify-pode-ter-acabado-de-passar-o-melon-na-coreia-as-paradas-que-fazem-carreiras-no-k-pop-continuam-sendo-as-do-melon\\\/\"},\"author\":{\"name\":\"Grace Wangeci\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/e932964055c2dfc2484af1bafae3e7b0\"},\"headline\":\"O Spotify pode ter acabado de passar o Melon na Coreia. 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