{"id":9473,"date":"2026-08-03T18:55:16","date_gmt":"2026-08-03T18:55:16","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/let-me-be-de-the-second-voice-comment-spinnin-records-a-impose-un-tube-assiste-par-ia\/"},"modified":"2026-08-03T18:55:16","modified_gmt":"2026-08-03T18:55:16","slug":"let-me-be-de-the-second-voice-comment-spinnin-records-a-impose-un-tube-assiste-par-ia","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/let-me-be-de-the-second-voice-comment-spinnin-records-a-impose-un-tube-assiste-par-ia\/","title":{"rendered":"\u00ab Let Me Be \u00bb de The Second Voice : comment Spinnin’ Records a impos\u00e9 un tube assist\u00e9 par IA"},"content":{"rendered":"

L’artiste zambien anonyme The Second Voice<\/strong> s’est impos\u00e9 \u00e0 l’international avec Let Me Be<\/em>, un single assist\u00e9 par intelligence artificielle sorti chez Spinnin’ Records<\/a><\/strong>. Le morceau, \u00e0 la crois\u00e9e de l’Afrohouse et de l’amapiano, a \u00e9t\u00e9 con\u00e7u avec l’IA pour compenser le manque criant d’infrastructures et de vocalistes sur place, et sa campagne a mis \u00e0 l’\u00e9preuve les positions tr\u00e8s divergentes de l’industrie musicale sur la transparence en mati\u00e8re d’IA.<\/p>\n

Production assist\u00e9e par IA et transparence totale<\/h2>\n

L’artiste a \u00e9crit la maquette, la m\u00e9lodie et les paroles de bout en bout sur un vieil ordinateur portable. L’IA est ensuite intervenue pour la production finale et pour g\u00e9n\u00e9rer une voix f\u00e9minine, faute de moyens de studio et de chanteuses disponibles en Zambie. Lobke Sander<\/strong>, cheffe de projet senior chez Spinnin’ Records, et Clara Rescala<\/strong>, responsable de la strat\u00e9gie streaming, expliquent que le label a choisi de pr\u00e9senter le titre aux DSP (les plateformes de streaming), aux radios et aux partenaires en jouant cartes sur table d\u00e8s le d\u00e9part, en mettant en avant l’histoire humaine derri\u00e8re la technologie.<\/p>\n

\n
<\/div>\n<\/figure>\n
\n

\u00ab Il y a deux ans, cet artiste n’aurait jamais pu faire ce disque tout seul avec les moyens dont il disposait, et l’IA a vraiment permis \u00e0 une id\u00e9e qu’il avait en t\u00eate de devenir un tube mondial \u00bb,<\/p>\n<\/blockquote>\n

explique Clara Rescala.<\/p>\n

La r\u00e9sistance des gatekeepers et le poids du r\u00e9cit humain<\/h2>\n

Cette transparence s’est heurt\u00e9e \u00e0 de s\u00e9rieux obstacles. Si les radios allemandes, fran\u00e7aises et n\u00e9erlandaises se sont montr\u00e9es r\u00e9ceptives, les radios britanniques et des plateformes comme Deezer<\/a><\/strong> ont fait marche arri\u00e8re, voire retir\u00e9 le titre de leurs playlists une fois l’usage de l’IA r\u00e9v\u00e9l\u00e9. L’\u00e9quipe est revenue \u00e0 la charge aupr\u00e8s des \u00e9ditorialistes en remettant l’histoire de l’artiste au centre : un auteur-compositeur charismatique qui se sert d’une technologie accessible pour franchir des barri\u00e8res g\u00e9ographiques extr\u00eames. Selon eux, c’est la demande organique du public qui entretenait la dynamique du disque.<\/p>\n

Une mont\u00e9e en puissance internationale \u00e9clair<\/h2>\n

Pour ne pas laisser retomber les premiers signaux viraux sur TikTok et YouTube, Spinnin’ a agi vite. Le label a sign\u00e9 le disque un vendredi et lanc\u00e9 ses campagnes publicitaires et cr\u00e9ateurs d\u00e8s la semaine suivante. Il s’est associ\u00e9 \u00e0 l’agence sud-africaine Dreams Agency<\/strong> pour produire des contenus de cr\u00e9ateurs authentiques, relay\u00e9s directement en Europe et aux \u00c9tats-Unis avant que des cr\u00e9ateurs europ\u00e9ens ne soient recrut\u00e9s via Round<\/strong>. Cette r\u00e9activit\u00e9 a d\u00e9plac\u00e9 les principaux march\u00e9s de streaming du titre des territoires africains vers l’Europe, avec de forts r\u00e9sultats sur les radios allemandes et dans les classements Spotify<\/a><\/strong>.<\/p>\n

Une fois la dynamique install\u00e9e, l’\u00e9quipe s’est tourn\u00e9e vers le d\u00e9veloppement de l’artiste sur le long terme. Elle a r\u00e9solu plusieurs casse-t\u00eates logistiques en Zambie pour tourner un clip officiel et pr\u00e9parer le dispositif sc\u00e9nique masqu\u00e9 de l’artiste.<\/p>\n

Ce qu’il faut en retenir<\/h2>\n
    \n
  • Savoir comment chaque partenaire traite les titres assist\u00e9s par IA.<\/strong> Les DSP, les radios et les plateformes ont des positions tr\u00e8s diff\u00e9rentes sur l’IA, ce qui impose d’adapter son approche au cas par cas.<\/li>\n
  • Passer du marketing du titre \u00e0 la construction de l’artiste.<\/strong> Pour un projet inconnu ou anonyme, une promotion intense du morceau permet d’installer une premi\u00e8re empreinte. Une fois le titre lanc\u00e9, les moyens peuvent basculer vers l’identit\u00e9 de l’artiste sur la dur\u00e9e et vers son offre live.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Le Zambien anonyme The Second Voice s’est impos\u00e9 \u00e0 l’international avec Let Me Be, single assist\u00e9 par IA sorti chez Spinnin’ Records. Entre Afrohouse et amapiano, le morceau a contourn\u00e9 le manque de studios et de vocalistes, et sa campagne a r\u00e9v\u00e9l\u00e9 les fractures de l’industrie sur l’IA.","protected":false},"author":7,"featured_media":9095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[515],"tags":[2298,410,563,1330,2128,3185],"class_list":["post-9473","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation","tag-afrohouse","tag-ai-music","tag-amapiano","tag-music-marketing","tag-spinnin-records","tag-the-second-voice","cs-entry","cs-video-wrap"],"yoast_head":"\n\u00ab 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