{"id":9777,"date":"2026-08-04T02:50:38","date_gmt":"2026-08-04T02:50:38","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/deezer-retorna-ao-lucro-com-crescimento-direto-compensando-queda-de-assinantes\/"},"modified":"2026-08-04T02:50:38","modified_gmt":"2026-08-04T02:50:38","slug":"deezer-retorna-ao-lucro-com-crescimento-direto-compensando-queda-de-assinantes","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/pt-br\/deezer-retorna-ao-lucro-com-crescimento-direto-compensando-queda-de-assinantes\/","title":{"rendered":"Deezer retorna ao lucro com crescimento direto compensando queda de assinantes"},"content":{"rendered":"

\u201cNossa estrat\u00e9gia est\u00e1 dando resultado\u201d, afirma o CEO Alexis Lanternier.<\/p>\n

A empresa de streaming sediada em Paris, Deezer<\/strong>, retornou ao lucro no primeiro semestre de 2026, \u00e0 medida que o crescimento das assinaturas diretas compensou as quedas no neg\u00f3cio de parcerias.<\/p>\n

O lucro l\u00edquido do primeiro semestre atingiu \u20ac6,7 milh\u00f5es (US$ 7,6 milh\u00f5es), revertendo um preju\u00edzo l\u00edquido de \u20ac7,6 milh\u00f5es (US$ 8,6 milh\u00f5es) do ano anterior, enquanto o resultado operacional ficou positivo em \u20ac6,5 milh\u00f5es (US$ 7,4 milh\u00f5es).<\/p>\n

A receita total subiu 0,4% em rela\u00e7\u00e3o ao ano anterior, para \u20ac268,2 milh\u00f5es (US$ 305 milh\u00f5es), com o EBITDA ajustado aumentando para \u20ac8,5 milh\u00f5es (US$ 9,7 milh\u00f5es).<\/p>\n

A receita do neg\u00f3cio Direto \u2013 assinaturas vendidas diretamente aos consumidores \u2013 subiu 6,7% em rela\u00e7\u00e3o ao ano anterior, para \u20ac185,2 milh\u00f5es (US$ 210,6 milh\u00f5es), com o n\u00famero de assinantes crescendo 8,7% para 5,8 milh\u00f5es.<\/p>\n

Esse crescimento de assinantes foi liderado pela Fran\u00e7a (+8,4%) e pelo Resto do Mundo (+9,2%).<\/p>\n

No entanto, a receita do neg\u00f3cio de Parcerias \u2013 que distribui o servi\u00e7o por meio de operadoras de telecomunica\u00e7\u00f5es e outras marcas \u2013 caiu 7,6% em rela\u00e7\u00e3o ao ano anterior, para \u20ac70,7 milh\u00f5es (US$ 80,4 milh\u00f5es), e o n\u00famero de assinantes caiu 20,2% para 3,1 milh\u00f5es, principalmente devido ao encerramento da parceria da Deezer com o Mercado Libre<\/strong> no Brasil.<\/p>\n

O crescimento do neg\u00f3cio Direto n\u00e3o conseguiu compensar as perdas em Parcerias e, como resultado, o total de assinantes caiu 3,5% em rela\u00e7\u00e3o ao ano anterior, para 8,9 milh\u00f5es.<\/p>\n

Alexis Lanternier<\/strong>, CEO da Deezer: \u201cO primeiro semestre demonstra que nossa estrat\u00e9gia est\u00e1 dando resultado. Nosso neg\u00f3cio Direto continua crescendo, a lucratividade se tornou sustent\u00e1vel e nossa s\u00f3lida posi\u00e7\u00e3o financeira nos permite investir com confian\u00e7a no crescimento futuro. Em Parcerias, a receita se estabilizou sequencialmente no segundo trimestre, ap\u00f3s v\u00e1rios trimestres de queda, \u00e0 medida que novas iniciativas comerciais ganharam tra\u00e7\u00e3o e o impacto negativo do Mercado Libre est\u00e1 diminuindo.\u201d<\/p>\n

Ele acrescenta: \u201cTamb\u00e9m continuamos a fortalecer a lideran\u00e7a da Deezer em m\u00fasica com IA, promovendo justi\u00e7a e transpar\u00eancia para o ecossistema musical, ao mesmo tempo em que criamos novas oportunidades seletivas de monetiza\u00e7\u00e3o. Olhando para o futuro, mantemos o foco na execu\u00e7\u00e3o disciplinada. Nossa solidez financeira nos d\u00e1 flexibilidade para aumentar investimentos seletivos no segundo semestre, ao mesmo tempo em que permanecemos totalmente no caminho para cumprir nossas proje\u00e7\u00f5es para o ano fiscal de 2026.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Deezer retorna ao lucro no primeiro semestre de 2026 com lucro l\u00edquido de \u20ac6,7 milh\u00f5es, impulsionado pelo crescimento das assinaturas diretas, apesar das quedas nas parcerias com o Mercado Libre.","protected":false},"author":7,"featured_media":9055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8231],"tags":[],"class_list":["post-9777","post","type-post","status-publish","format-standard","has-post-thumbnail","category-awards-milestones-pt-br","cs-entry","cs-video-wrap"],"yoast_head":"\nDeezer retorna ao lucro com crescimento direto compensando queda de assinantes<\/title>\n<meta name=\"description\" content=\"\u201cNossa estrat\u00e9gia est\u00e1 dando resultado\u201d, afirma o CEO Alexis Lanternier. 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