{"id":9815,"date":"2026-08-04T02:55:53","date_gmt":"2026-08-04T02:55:53","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/steff-agathis-lance-vitalize-records-et-developpe-sa-societe-de-management\/"},"modified":"2026-08-04T02:55:53","modified_gmt":"2026-08-04T02:55:53","slug":"steff-agathis-lance-vitalize-records-et-developpe-sa-societe-de-management","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/steff-agathis-lance-vitalize-records-et-developpe-sa-societe-de-management\/","title":{"rendered":"Steff Agathis lance Vitalize Records et d\u00e9veloppe sa soci\u00e9t\u00e9 de management"},"content":{"rendered":"

La manageuse musicale et strat\u00e8ge num\u00e9rique Steff Agathis<\/strong> a lanc\u00e9 Vitalize Records<\/strong>, un nouveau label qui a ouvert ses portes en mai 2026 et \u00e9tend la port\u00e9e de son entreprise existante, Vitalize Projects<\/a><\/strong>.<\/p>\n

D\u00e9buts pr\u00e9coces<\/h2>\n

Agathis a commenc\u00e9 \u00e0 travailler dans le management d’artistes \u00e0 l’\u00e2ge de 11 ans, ce qui lui conf\u00e8re 12 ans d’exp\u00e9rience dans l’industrie. Elle d\u00e9crit le lancement de sa propre entreprise comme \u00e0 la fois stimulant et gratifiant.<\/p>\n

Lancer Vitalize Projects a \u00e9t\u00e9 une exp\u00e9rience incroyablement enrichissante. Cr\u00e9er une entreprise comporte son lot de d\u00e9fis, mais c’est aussi l’une des choses les plus \u00e9panouissantes que j’ai accomplies professionnellement. Chaque jour apporte de nouvelles occasions d’apprendre, de grandir et de collaborer avec des personnes talentueuses.<\/p><\/blockquote>\n

Ce qui me passionne le plus, c’est de pouvoir construire quelque chose qui refl\u00e8te ma vision et mes valeurs tout en aidant les artistes et les projets cr\u00e9atifs \u00e0 atteindre leur plein potentiel. Le parcours a \u00e9t\u00e9 intense, mais voir l’impact positif que nous avons rend tout le travail acharn\u00e9 utile. Je suis vraiment enthousiaste \u00e0 l’id\u00e9e de ce qui nous attend et des opportunit\u00e9s de continuer \u00e0 d\u00e9velopper l’entreprise.<\/p><\/blockquote>\n

Allier exp\u00e9rience et innovation<\/h2>\n

Agathis souligne que ses d\u00e9buts pr\u00e9coces la distinguent, en associant une exp\u00e9rience pratique \u00e0 une compr\u00e9hension intuitive de la mani\u00e8re dont les plateformes num\u00e9riques fa\u00e7onnent les carri\u00e8res des artistes.<\/p>\n

J’ai commenc\u00e9 \u00e0 travailler dans le management d’artistes et \u00e0 signer des talents \u00e0 l’\u00e2ge de 11 ans, je suis donc immerg\u00e9e dans cette industrie depuis 12 ans. De ce fait, j’estime apporter un niveau d’exp\u00e9rience et de perspective comparable \u00e0 celui de nombreux pairs. Ce qui me distingue, je pense, c’est que j’associe cette exp\u00e9rience pratique \u00e0 un regard neuf. J’ai grandi avec l’\u00e9volution rapide de l’industrie musicale, des r\u00e9seaux sociaux et du marketing num\u00e9rique, donc je comprends naturellement comment les artistes d’aujourd’hui construisent leurs communaut\u00e9s et leurs carri\u00e8res.<\/p><\/blockquote>\n

Elle souligne que son approche repose sur le respect des principes traditionnels de d\u00e9veloppement d’artiste tout en adoptant les nouveaux outils.<\/p>\n

En m\u00eame temps, j’accorde une grande importance aux fondamentaux du d\u00e9veloppement d’artiste, \u00e0 la strat\u00e9gie \u00e0 long terme et aux relations authentiques. Je pense que cet \u00e9quilibre, entre le respect des principes traditionnels de l’industrie et l’adoption de l’innovation, est ce qui me permet d’apporter quelque chose d’unique.<\/p><\/blockquote>\n

De SoundCloud \u00e0 Vanderpump Rules<\/h2>\n

Agathis a d\u00e9croch\u00e9 son premier client \u00e0 l’\u00e2ge de 11 ans apr\u00e8s avoir d\u00e9couvert un artiste sur SoundCloud<\/a><\/strong> et l’avoir contact\u00e9 directement. Cette relation pr\u00e9coce s’est transform\u00e9e en un travail pratique couvrant le marketing, les sorties, l’A&R et la direction de carri\u00e8re.<\/p>\n

Avec le recul, mon approche n’a pas beaucoup chang\u00e9. Que ce soit pour ces premi\u00e8res relations ou pour les artistes avec lesquels je travaille aujourd’hui, tout commence par comprendre la vision de l’artiste et v\u00e9rifier s’il existe un v\u00e9ritable alignement sur la direction que nous voulons donner au projet. Je me concentre moins sur les tendances ou les chiffres que sur une direction cr\u00e9ative \u00e0 long terme, la confiance et la construction de quelque chose de durable ensemble.<\/p><\/blockquote>\n

Sa signature la plus r\u00e9cente en management est Natalie Maguire<\/strong>, qu’Agathis a d\u00e9couverte gr\u00e2ce \u00e0 des extraits de ses chansons dans Vanderpump Rules<\/a><\/strong> et \u00e0 d’autres performances sur les r\u00e9seaux sociaux.<\/p>\n

J’ai tout de suite \u00e9t\u00e9 attir\u00e9e par sa voix, je l’ai contact\u00e9e et nous avons \u00e9chang\u00e9 en ligne avant de commencer \u00e0 travailler ensemble.<\/p><\/blockquote>\n

Au-del\u00e0 de la viralit\u00e9<\/h2>\n

Agathis a abord\u00e9 l’\u00e9volution des dynamiques de d\u00e9couverte d’artistes, affirmant que les r\u00e9seaux sociaux restent un outil puissant, mais que l’attention seule ne fait pas une carri\u00e8re.<\/p>\n

Les r\u00e9seaux sociaux restent l’un des outils de d\u00e9couverte les plus puissants dont nous disposons, mais la d\u00e9couverte seule ne construit pas une carri\u00e8re. Devenir viral peut attirer l’attention, mais cela ne cr\u00e9e pas automatiquement une base de fans fid\u00e8les. L’objectif aujourd’hui est de convertir l’attention en une connexion authentique. Cela signifie donner aux fans une raison de rester bien apr\u00e8s avoir d\u00e9couvert une chanson.<\/p><\/blockquote>\n

Elle pr\u00e9conise de cr\u00e9er des \u00e9cosyst\u00e8mes autour des artistes, incluant des concerts, un engagement direct avec les fans, des communaut\u00e9s par e-mail et SMS, et des exp\u00e9riences exclusives.<\/p>\n

Plut\u00f4t que de courir apr\u00e8s chaque tendance ou d’essayer de provoquer un moment viral, j’encourage les artistes \u00e0 se concentrer sur la construction d’une marque et d’une communaut\u00e9 durables. La viralit\u00e9 est formidable quand elle se produit, mais le succ\u00e8s \u00e0 long terme vient de la cr\u00e9ation de fans qui seront pr\u00e9sents \u00e0 chaque sortie, ach\u00e8teront des billets, soutiendront les produits d\u00e9riv\u00e9s et resteront investis pendant des ann\u00e9es, pas seulement pour un moment tendance.<\/p><\/blockquote>\n

Agathis a not\u00e9 que le public est de plus en plus attir\u00e9 par l’authenticit\u00e9 plut\u00f4t que par les personnages fabriqu\u00e9s, et que les fans savent faire la diff\u00e9rence.<\/p>\n","protected":false},"excerpt":{"rendered":"Steff Agathis, fondatrice de Vitalize Projects et laur\u00e9ate du classement Forbes 30 Under 30, a lanc\u00e9 Vitalize Records en mai 2026, \u00e9largissant ainsi son entreprise de management d’artistes et de strat\u00e9gie num\u00e9rique.","protected":false},"author":6,"featured_media":8951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6982],"tags":[6856,9615,6974,9618,9621,9624],"class_list":["post-9815","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-fr","tag-artist-management-fr","tag-forbes-30-under-30-fr","tag-music-industry-fr","tag-natalie-maguire-fr","tag-steff-agathis-fr","tag-vitalize-records-fr","cs-entry","cs-video-wrap"],"yoast_head":"\nSteff 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