{"id":9818,"date":"2026-08-04T02:55:53","date_gmt":"2026-08-04T02:55:53","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/steff-agathis-lanca-a-vitalize-records-e-expande-empresa-de-gerenciamento\/"},"modified":"2026-08-04T02:55:53","modified_gmt":"2026-08-04T02:55:53","slug":"steff-agathis-lanca-a-vitalize-records-e-expande-empresa-de-gerenciamento","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/pt-br\/steff-agathis-lanca-a-vitalize-records-e-expande-empresa-de-gerenciamento\/","title":{"rendered":"Steff Agathis Lan\u00e7a a Vitalize Records e Expande Empresa de Gerenciamento"},"content":{"rendered":"<p>A gerente musical e estrategista digital <strong>Steff Agathis<\/strong> lan\u00e7ou a <strong>Vitalize Records<\/strong>, uma nova gravadora que estreou em maio de 2026 e amplia o alcance de sua empresa j\u00e1 existente, a <strong><a href=\"https:\/\/interspacemusic.com\/blog\/management-company-vitalize-projects-launches-vitalize-records\/\">Vitalize Projects<\/a><\/strong>.<\/p>\n<h2>Come\u00e7ando Cedo<\/h2>\n<p>Agathis come\u00e7ou a trabalhar com gerenciamento art\u00edstico aos 11 anos, o que lhe confere 12 anos de experi\u00eancia na ind\u00fastria. Ela descreveu o lan\u00e7amento de seu pr\u00f3prio neg\u00f3cio como algo desafiador e gratificante.<\/p>\n<blockquote><p>Lan\u00e7ar a Vitalize Projects tem sido uma experi\u00eancia incrivelmente gratificante. Come\u00e7ar um neg\u00f3cio traz seus desafios, mas tamb\u00e9m tem sido uma das coisas mais realizadoras que j\u00e1 fiz profissionalmente. Cada dia traz novas oportunidades de aprender, crescer e colaborar com pessoas talentosas.<\/p><\/blockquote>\n<blockquote><p>O que mais me empolga \u00e9 poder construir algo que reflita minha vis\u00e3o e valores, ao mesmo tempo em que ajudo artistas e projetos criativos a alcan\u00e7ar todo o seu potencial. Tem sido uma jornada acelerada, mas ver o impacto positivo que estamos causando faz todo o trabalho duro valer a pena. Estou genuinamente animada com o que est\u00e1 por vir e com as oportunidades de continuar expandindo a empresa.<\/p><\/blockquote>\n<h2>Unindo Experi\u00eancia e Inova\u00e7\u00e3o<\/h2>\n<p>Agathis destacou seu in\u00edcio precoce como um diferencial, observando que combina experi\u00eancia pr\u00e1tica com uma compreens\u00e3o intuitiva de como as plataformas digitais moldam as carreiras dos artistas.<\/p>\n<blockquote><p>Comecei a trabalhar com gerenciamento art\u00edstico e contrata\u00e7\u00e3o de talentos quando tinha 11 anos, ent\u00e3o estou imersa nessa ind\u00fastria h\u00e1 12 anos. Por isso, sinto que trago um n\u00edvel de experi\u00eancia e perspectiva compar\u00e1vel ao de muitos colegas. O que acredito me diferenciar \u00e9 que combino essa experi\u00eancia pr\u00e1tica com uma vis\u00e3o renovada. Cresci junto com a r\u00e1pida evolu\u00e7\u00e3o da ind\u00fastria musical, das redes sociais e do marketing digital, ent\u00e3o entendo naturalmente como os artistas de hoje constroem comunidades e carreiras.<\/p><\/blockquote>\n<p>Ela enfatizou que respeitar os princ\u00edpios tradicionais de desenvolvimento de artistas e, ao mesmo tempo, adotar novas ferramentas, define sua abordagem.<\/p>\n<blockquote><p>Ao mesmo tempo, valorizo os fundamentos do desenvolvimento de artistas, a estrat\u00e9gia de longo prazo e os relacionamentos aut\u00eanticos. Acredito que esse equil\u00edbrio, respeitar os princ\u00edpios tradicionais da ind\u00fastria e ao mesmo tempo abra\u00e7ar a inova\u00e7\u00e3o, \u00e9 o que me permite oferecer algo \u00fanico.<\/p><\/blockquote>\n<h2>Do SoundCloud ao Vanderpump Rules<\/h2>\n<p>Agathis conseguiu seu primeiro cliente aos 11 anos, ap\u00f3s descobrir um artista no <strong><a href=\"https:\/\/soundcloud.com\">SoundCloud<\/a><\/strong> e entrar em contato diretamente. Esse relacionamento inicial se transformou em um trabalho pr\u00e1tico que abrangeu marketing, lan\u00e7amentos, A&amp;R (artistas e repert\u00f3rio) e direcionamento de carreira.<\/p>\n<blockquote><p>Olhando para tr\u00e1s, minha abordagem n\u00e3o mudou muito. Seja naqueles relacionamentos iniciais ou com os artistas com quem trabalho hoje, tudo come\u00e7a com a compreens\u00e3o da vis\u00e3o do artista e se h\u00e1 um alinhamento genu\u00edno sobre para onde queremos levar o projeto. Estou menos focada em tend\u00eancias ou n\u00fameros e mais focada na dire\u00e7\u00e3o criativa de longo prazo, na confian\u00e7a e em construir algo sustent\u00e1vel juntos.<\/p><\/blockquote>\n<p>Sua contrata\u00e7\u00e3o mais recente para o gerenciamento \u00e9 <strong>Natalie Maguire<\/strong>, que Agathis descobriu por meio de clipes dela cantando em <strong><a href=\"https:\/\/www.bravotv.com\/vanderpump-rules\">Vanderpump Rules<\/a><\/strong> e de outras performances nas redes sociais.<\/p>\n<blockquote><p>Fiquei imediatamente atra\u00edda pela voz dela, entrei em contato e nos conectamos online antes de come\u00e7armos a trabalhar juntas.<\/p><\/blockquote>\n<h2>Al\u00e9m da Viralidade<\/h2>\n<p>Agathis abordou as din\u00e2micas mut\u00e1veis da descoberta de artistas, argumentando que as redes sociais continuam sendo uma ferramenta poderosa, mas que a aten\u00e7\u00e3o por si s\u00f3 n\u00e3o constr\u00f3i uma carreira.<\/p>\n<blockquote><p>As redes sociais ainda s\u00e3o uma das ferramentas de descoberta mais poderosas que temos, mas a descoberta por si s\u00f3 n\u00e3o constr\u00f3i uma carreira. Viralizar pode fazer as pessoas notarem voc\u00ea, mas n\u00e3o cria automaticamente uma base de f\u00e3s leais. O objetivo agora \u00e9 converter aten\u00e7\u00e3o em conex\u00e3o genu\u00edna. Isso significa dar aos f\u00e3s um motivo para ficar muito depois de descobrirem uma m\u00fasica.<\/p><\/blockquote>\n<p>Ela defende a cria\u00e7\u00e3o de ecossistemas em torno dos artistas que incluam shows ao vivo, engajamento direto com os f\u00e3s, comunidades por e-mail e mensagens de texto, e experi\u00eancias exclusivas.<\/p>\n<blockquote><p>Em vez de perseguir todas as tend\u00eancias ou tentar for\u00e7ar um momento viral, incentivo os artistas a se concentrarem em construir uma marca e uma comunidade que sejam sustent\u00e1veis. A viralidade \u00e9 \u00f3tima quando acontece, mas o sucesso a longo prazo vem da cria\u00e7\u00e3o de f\u00e3s que estar\u00e3o presentes em cada lan\u00e7amento, comprar\u00e3o ingressos, apoiar\u00e3o o merchandising e permanecer\u00e3o engajados por anos, n\u00e3o apenas por um momento de tend\u00eancia.<\/p><\/blockquote>\n<p>Agathis observou que o p\u00fablico est\u00e1 cada vez mais atra\u00eddo pela autenticidade em vez de personas fabricadas, e que os f\u00e3s conseguem distinguir entre as duas.<\/p>\n","protected":false},"excerpt":{"rendered":"Steff Agathis, fundadora da Vitalize Projects e homenageada na lista Forbes 30 Under 30, lan\u00e7ou a Vitalize Records em maio de 2026, expandindo sua empresa de gerenciamento art\u00edstico e estrat\u00e9gia digital.","protected":false},"author":6,"featured_media":8951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7042],"tags":[6916,9651,7383,9654,9657,9660],"class_list":["post-9818","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-pt-br","tag-artist-management-pt-br","tag-forbes-30-under-30-pt-br","tag-music-industry-pt-br","tag-natalie-maguire-pt-br","tag-steff-agathis-pt-br","tag-vitalize-records-pt-br","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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