{"id":9952,"date":"2026-08-04T03:09:59","date_gmt":"2026-08-04T03:09:59","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/spotify-et-snapchat-ajoutent-de-nouvelles-fonctionnalites-de-partage-musical-social\/"},"modified":"2026-08-04T03:09:59","modified_gmt":"2026-08-04T03:09:59","slug":"spotify-et-snapchat-ajoutent-de-nouvelles-fonctionnalites-de-partage-musical-social","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/spotify-et-snapchat-ajoutent-de-nouvelles-fonctionnalites-de-partage-musical-social\/","title":{"rendered":"Spotify et Snapchat ajoutent de nouvelles fonctionnalit\u00e9s de partage musical social"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.spotify.com\">Spotify<\/a><\/strong> et <strong><a href=\"https:\/\/www.snapchat.com\">Snapchat<\/a><\/strong> ont chacun annonc\u00e9 <a href=\"https:\/\/interspacemusic.com\/blog\/spotify-deepens-social-listening-with-new-messages-features\/\">de nouvelles fonctionnalit\u00e9s de partage social<\/a> le m\u00eame jour, renfor\u00e7ant ainsi le lien entre streaming musical et plateformes sociales.<\/p>\n<h2>Spotify \u00e9largit le partage<\/h2>\n<p>Les nouvelles fonctionnalit\u00e9s de Spotify permettent de partager ce qui est en cours d&#8217;\u00e9coute directement vers <a href=\"https:\/\/www.threads.net\">Threads<\/a>, le statut WhatsApp et LinkedIn. Une int\u00e9gration distincte avec Snapchat permet de sauvegarder dans sa biblioth\u00e8que Spotify les chansons d\u00e9couvertes sur cette application, ainsi que de partager de la musique de Spotify vers la <strong>Snap Map<\/strong>.<\/p>\n<h2>La fonction \u00ab Now Playing \u00bb de Snap Map<\/h2>\n<p>Snapchat transforme sa Snap Map en un outil de d\u00e9couverte musicale. La nouvelle fonction <strong>Now Playing<\/strong> affiche ce que les gens \u00e9coutent en temps r\u00e9el, \u00e0 condition qu&#8217;ils aient connect\u00e9 un service de musique. Snap a indiqu\u00e9 que cette fonctionnalit\u00e9 \u00ab d\u00e9marre avec Spotify \u00bb, laissant entendre que d&#8217;autres services seront ajout\u00e9s par la suite. Lanc\u00e9e en 2017 comme outil de partage de localisation, la Snap Map compte d\u00e9sormais plus de 450 millions d&#8217;utilisateurs actifs par mois.<\/p>\n<h2>Enjeux pour l&#8217;industrie<\/h2>\n<p>Cette fonctionnalit\u00e9 s&#8217;inscrit dans la tendance du streaming musical performatif, o\u00f9 le partage d&#8217;une chanson devient une expression de l&#8217;identit\u00e9, m\u00ealant localisation, musique et avatar num\u00e9rique personnalis\u00e9. Les labels pourraient \u00eatre confront\u00e9s \u00e0 un nouveau d\u00e9fi : faire en sorte que leurs titres deviennent tendance sur la Snap Map dans des lieux influents comme Williamsburg, Surulere, Shoreditch ou Bandra. Les \u00e9quipes A&amp;R y gagneraient une plateforme suppl\u00e9mentaire pour rep\u00e9rer les artistes \u00e9mergents.<\/p>\n<p>Les int\u00e9grations entre r\u00e9seaux sociaux et streaming devraient fournir des donn\u00e9es utiles, m\u00eame s&#8217;il reste difficile de mesurer pr\u00e9cis\u00e9ment les indicateurs li\u00e9s aux partages dans les statuts WhatsApp, les publications LinkedIn, les conversations Threads et sur Snap Map. \u00c0 mesure que le partage musical sur les plateformes sociales se d\u00e9veloppe, les b\u00e9n\u00e9fices pour ces derni\u00e8res \u2014 donn\u00e9es, fid\u00e9lisation des utilisateurs et vues publicitaires \u2014 seront scrut\u00e9s de pr\u00e8s par l&#8217;industrie musicale lors des futures n\u00e9gociations commerciales avec Spotify ou tout autre fournisseur de services num\u00e9riques (DSP).<\/p>\n","protected":false},"excerpt":{"rendered":"Spotify et Snapchat ont introduit des fonctionnalit\u00e9s pour partager de la musique sur les applications sociales et afficher les \u00e9coutes sur Snap Map.","protected":false},"author":3,"featured_media":8901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6982],"tags":[10950,10953,10956,10959,6672,7151],"class_list":["post-9952","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-fr","tag-music-sharing-fr","tag-snap-map-fr","tag-snapchat-fr","tag-social-media-fr","tag-spotify-en-fr","tag-streaming-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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