{"id":9953,"date":"2026-08-04T03:09:59","date_gmt":"2026-08-04T03:09:59","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/spotify-y-snapchat-anaden-nuevas-funciones-sociales-para-compartir-musica\/"},"modified":"2026-08-04T03:09:59","modified_gmt":"2026-08-04T03:09:59","slug":"spotify-y-snapchat-anaden-nuevas-funciones-sociales-para-compartir-musica","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/es\/spotify-y-snapchat-anaden-nuevas-funciones-sociales-para-compartir-musica\/","title":{"rendered":"Spotify y Snapchat a\u00f1aden nuevas funciones sociales para compartir m\u00fasica"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.spotify.com\">Spotify<\/a><\/strong> y <strong><a href=\"https:\/\/www.snapchat.com\">Snapchat<\/a><\/strong> anunciaron cada uno <a href=\"https:\/\/interspacemusic.com\/blog\/spotify-deepens-social-listening-with-new-messages-features\/\">nuevas funciones para compartir en redes sociales<\/a>, conectando a\u00fan m\u00e1s el streaming de m\u00fasica con las plataformas sociales.<\/p>\n<h2>Se ampl\u00eda la compartici\u00f3n en Spotify<\/h2>\n<p>Las nuevas funciones de Spotify permiten a los usuarios compartir lo que est\u00e1n escuchando directamente en <a href=\"https:\/\/www.threads.net\">Threads<\/a>, el estado de WhatsApp y LinkedIn. Una integraci\u00f3n aparte con Snapchat permite guardar canciones descubiertas en esa app en la biblioteca de Spotify, as\u00ed como compartir m\u00fasica desde Spotify al <strong>Snap Map<\/strong>.<\/p>\n<h2>La funci\u00f3n Now Playing de Snap Map<\/h2>\n<p>Snapchat est\u00e1 convirtiendo su Snap Map en una superficie de descubrimiento musical. La nueva funci\u00f3n <strong>Now Playing<\/strong> muestra lo que la gente est\u00e1 escuchando en tiempo real, siempre que hayan conectado un servicio de m\u00fasica. Snap declar\u00f3 que la funci\u00f3n &#8220;comienza con Spotify&#8221;, lo que indica planes para a\u00f1adir otros servicios con el tiempo. Snap Map se lanz\u00f3 en 2017 como una herramienta para compartir ubicaci\u00f3n y ahora cuenta con m\u00e1s de 450 millones de usuarios mensuales.<\/p>\n<h2>Consideraciones para la industria<\/h2>\n<p>La funci\u00f3n se suma a una tendencia de streaming musical performativo, donde compartir una canci\u00f3n se convierte en una expresi\u00f3n de identidad, combinando ubicaci\u00f3n, m\u00fasica y un avatar digital personalizado. Los sellos discogr\u00e1ficos podr\u00edan enfrentar un nuevo desaf\u00edo para que las canciones sean tendencia en Snap Map en puntos de referencia como Williamsburg, Surulere, Shoreditch o Bandra. Los equipos de A&amp;R podr\u00edan ganar otra plataforma para monitorear artistas emergentes.<\/p>\n<p>Las integraciones sociales y de streaming deber\u00edan proporcionar datos \u00fatiles, aunque sigue siendo dif\u00edcil recopilar m\u00e9tricas precisas sobre la m\u00fasica compartida en estados de WhatsApp, publicaciones de LinkedIn, conversaciones de Threads y Snap Map. A medida que crece el intercambio de m\u00fasica en plataformas sociales, los beneficios para esas plataformas, incluidos los datos, la fidelizaci\u00f3n de usuarios y las visualizaciones de anuncios, ser\u00e1n observados de cerca por la industria musical durante las futuras negociaciones comerciales con Spotify u otro proveedor de servicios digitales (DSP).<\/p>\n","protected":false},"excerpt":{"rendered":"Spotify y Snapchat presentaron funciones para compartir m\u00fasica en aplicaciones sociales y mostrar lo que se escucha en Snap Map.","protected":false},"author":3,"featured_media":8901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7002],"tags":[10962,10965,10968,10971,6692,7570],"class_list":["post-9953","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-es","tag-music-sharing-es","tag-snap-map-es","tag-snapchat-es","tag-social-media-es","tag-spotify-en-es","tag-streaming-es","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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