Spotify has quietly rolled out a new feature called Your Updates (or simply “Updates”) — a personalized notification-feed inside the app that keeps you informed about what’s happening around your account, your listening, your followers and more.
With this rollout, Spotify is making the listening experience more social, more connected, and more interactive especially for creators, artists, playlist curators, and everyday users alike.
What exactly does “Updates” do?
Here’s a breakdown of what the Updates feed brings to the table:
- It shows notifications such as new followers, newly saved playlists, playlist collaborations, or when someone re-shares a playlist you’ve created.
- It also covers things like upcoming shows or events for artists you follow, giving you a heads-up of “what’s next”.
- Essentially, it’s a central place inside Spotify where you can see the activity that matters to you — your audience, your connections, your community.
Why it matters (especially for artists & independent creators)
Since you’re in music and work with distribution (shout-out to InterSpace Distribution), this feature has direct relevance:
- For an artist or curator: You’ll now get better visibility on when someone follows you, interacts with your playlists, or saves your releases — this means you can monitor your audience growth more easily.
- For fans: You’ll be more plugged-in. If you’re following an artist or playlist, the Updates feed can let you know when something new drops, or when there’s activity you might want to join or check out.
- For engagement: It pushes Spotify more into a “social” realm — not just streaming, but connecting. That means more opportunities to build a fan-base, turn passive listeners into active followers, and spark interaction.
How you can check it out (step-by-step)
Here’s how to find and use the Updates feature in the Spotify mobile app (Android & iOS):
Tips for making the most of Updates
Here are some tactics to get value from this feature:
- Stay engaged: When you see a new follower or playlist save, don’t ignore it. Engage — maybe share a thank-you post, drop a new snippet, or invite that person to your next release.
- Use as cue for content: When you notice patterns (e.g., many followers from Nigeria or Lagos region), tailor your release + marketing strategies accordingly.
- Leverage for drops: If you see artists you follow announcing upcoming shows via Updates, you can anticipate drops or collaborations and be ready to promote/share.
- Build community: Encourage your fans to follow you on Spotify (not just “like” your songs) so that their actions appear in Updates and you can see who’s actively engaging.
The “Updates” feature from Spotify might seem subtle, but it represents a shift: from passive streaming to active community and creator engagement. For independent artists, label-partners, music distributors and fans, it’s another tool that can help turn metrics into movement.
