Spotify has announced the launch of Messages (DM), a new in-app feature that allows users to share songs, podcasts, and audiobooks directly with friends and family. Currently available in select markets, Messages marks Spotify’s latest step toward making the platform more social while driving deeper connections between fans, artists, and creators.

What Makes Messages Different?

Unlike external sharing on apps like WhatsApp or Instagram, Messages on Spotify keep the conversation within the platform. Users can start one-on-one chats, send emojis, and share content seamlessly, making it easier to talk about music where you already listen.

Spotify will also suggest people to message based on past interactions—such as shared playlists, Jams, Blends, or even Family and Duo plans.

Why This Matters for Artists

For artists and creators, Messages represent a powerful tool for organic promotion. Every shared track or podcast episode becomes a direct recommendation, strengthening word-of-mouth discovery. Instead of hoping fans share content externally, creators can now benefit from a built-in viral loop inside Spotify.

This could be especially impactful in markets like Nigeria and across Africa, where community-driven sharing fuels music culture.

The Bigger Picture

Spotify’s new feature signals the platform’s growing ambition to blend streaming with social interaction. By allowing listeners to communicate directly, the company is strengthening user engagement while giving creators more opportunities for discovery.

As Spotify expands Messages globally, the feature could transform how fans share music and how artists connect with audiences—making music not just something you stream, but something you experience together.