Spotify and TikTok are bringing the world of viral reads to your ears with the launch of their new co-branded hub, Big on BookTok. This pilot initiative transforms the ever-growing BookTok wish lists into curated “To Be Listened” playlists, offering audiobook fans in the U.S. a fresh way to engage with trending titles. Running through November, the hub is designed to be a one-stop destination for discovering the audiobooks that are dominating feeds across TikTok.
A Fresh Take on #BookTok
The Big on BookTok hub is more than just a playlist—it’s a cultural space that captures the pulse of what readers and listeners are buzzing about online. Updated every two weeks with data directly from TikTok, the hub ensures fans are always in sync with the latest literary sensations fueling conversations in the #BookTok community.
What to Expect
At launch, users will find:
- Curated Shelves: Featuring the most popular BookTok audiobooks.
- Author Playlists: From contemporary favorites like Emily Henry to timeless voices like Jane Austen.
- Trend-Driven Themes: Playlists that reflect the quirky, emotional side of BookTok culture, such as “audiobooks I would sell my soul to listen to again” and “audiobooks that got me back into reading.”
Among the celebrated titles available are:
- A Court of Thorns and Roses by Sarah J. Maas
- The Song of Achilles by Madeline Miller
- They Both Die at the End by Adam Silvera
- Becoming by Michelle Obama
- Beloved by Toni Morrison
Why It Matters
This collaboration marks a new chapter for both streaming and social platforms. By pairing TikTok’s viral influence with Spotify’s expansive audiobook catalog, Big on BookTok creates a seamless experience where readers can transition from scrolling to listening without missing a beat. It’s an innovative way to transform to-be-read piles into to-be-listened journeys.
With the hub live now, U.S. book lovers have the chance to not only keep up with the latest literary trends but also experience them in a whole new format. Whether you’re revisiting a classic or diving into a viral sensation, Spotify and TikTok are making sure you’ll never run out of stories to play.
