Music video distribution today goes beyond simply uploading visuals. Platforms like VEVO and YouTube Music operate on structured systems where video, audio, and metadata must align perfectly for royalties to be tracked and paid.
For artists and labels working with InterSpace Distribution, one of the most overlooked issues is simple, but costly:
uploading a video without properly matching it to your catalog
This mistake alone can result in unallocated and unpaid royalties, even if your video generates significant views.
Many artists think VEVO and YouTube are separate.
They’re not.
- VEVO distributes premium music videos
- YouTube hosts and monetizes them
- YouTube Music connects audio + video consumption
👉 This means your video and audio assets must be linked correctly
When you distribute a music video:
- The video exists as a visual asset
- The audio exists as a separate catalog asset
If the two are not properly matched:
- Royalties cannot be assigned
- Revenue cannot be tracked correctly
- Payments may remain unallocated
This is where identifiers like:
- UPC (release level)
- ISRC (audio)
- vISRC (video)
become critical.
A video ISRC (vISRC) is optional. We can provide via request. It is what allows platforms to:
- Identify your video uniquely
- Track performance
- Assign revenue
👉 Using an audio ISRC instead of a vISRC breaks the system
Quality Standards Are Not Optional
Platforms like VEVO enforce strict content policies:
- 100% original video and audio
- No promotional overlays (URLs, handles, hashtags)
- No burn-in logos
- No static visuals
- Clean, professional production quality
👉 If your video doesn’t meet these standards, delivery will be delayed or rejected.
Ready to distribute your music videos the right way?
InterSpace Distribution ensures:
- Proper catalog matching (audio + video)
- Correct vISRC and UPC assignment
- Metadata accuracy
- VEVO-compliant delivery
- Revenue tracking across platforms
