Warner Music Group has promoted Adam Tiran to General Manager of Africori, its Africa-focused distribution and label services division, following the recent departure of CEO Yoel Kenan. Tiran, a 13-year veteran of the company, will concentrate on broadening Africori’s footprint across the continent.
Tiran most recently served as Director of Operations and International Lead. He reports to Simon Robson, President, EMEA (Europe, Middle East, and Africa), Recorded Music, WMG.
WMG acquired a majority stake in Africori in 2022.
Artist Track Record
Over his tenure, Tiran has worked with a range of prominent African artists, including:
- Blxckie
- Focalistic
- Kelvin Momo
- Jux
- Marioo
- Master KG
- Rexxie
- Sjava
Executive Statements
Adam Tiran, general manager, Africori, said:
“I’m proud and energised to step into this role at such a transformative moment for African music. Having been part of Africori’s journey for over a decade, my focus remains rooted in our foundational vision: empowering independent African artists to build sustainable global careers. We’ll continue to amplify our artists’ voices on the world stage while fiercely respecting and investing in the local cultures that birth them.”
Simon Robson, President, EMEA, Recorded Music, WMG, added:
“Adam’s deep understanding of the African music landscape, coupled with his proven track record in artist development, makes him the natural choice to lead Africori into its next chapter. As African music continues to captivate global audiences, Adam’s vision and operational expertise will ensure our artists receive the world-class support, distribution, and visibility they deserve.”
