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Collage of single and album artwork for recent African music releases including Jorja Smith and Wizkid's 'Alive,' Mr Eazi's 'Lambo,' and Oriiginelle's 'Loving This Black Woman.' Collage of single and album artwork for recent African music releases including Jorja Smith and Wizkid's 'Alive,' Mr Eazi's 'Lambo,' and Oriiginelle's 'Loving This Black Woman.'

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South African vocal group The Joy in a promotional image for their single ‘Precious’. South African vocal group The Joy in a promotional image for their single ‘Precious’.

The Joy Release First English-Language Single ‘Precious’

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Cover of the WIN MLC Directory featuring a world map and listings of music licensing companies. Cover of the WIN MLC Directory featuring a world map and listings of music licensing companies.

WIN Launches Global Directory of Music Licensing Companies

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Collage of single and album artwork for recent African music releases including Jorja Smith and Wizkid's 'Alive,' Mr Eazi's 'Lambo,' and Oriiginelle's 'Loving This Black Woman.' Collage of single and album artwork for recent African music releases including Jorja Smith and Wizkid's 'Alive,' Mr Eazi's 'Lambo,' and Oriiginelle's 'Loving This Black Woman.'

New African Music: Jorja Smith & Wizkid, Mr Eazi, and More

  • Culture & Lifestyle
July 3, 2026
byDave Ayodeji
South African vocal group The Joy in a promotional image for their single ‘Precious’. South African vocal group The Joy in a promotional image for their single ‘Precious’.

The Joy Release First English-Language Single ‘Precious’

  • Industry News
July 3, 2026
byDaniel Obembe
Cover of the WIN MLC Directory featuring a world map and listings of music licensing companies. Cover of the WIN MLC Directory featuring a world map and listings of music licensing companies.

WIN Launches Global Directory of Music Licensing Companies

  • Policy & Legal
July 3, 2026
byDave Ayodeji
Collage of single and album artwork for recent African music releases including Jorja Smith and Wizkid's 'Alive,' Mr Eazi's 'Lambo,' and Oriiginelle's 'Loving This Black Woman.' Collage of single and album artwork for recent African music releases including Jorja Smith and Wizkid's 'Alive,' Mr Eazi's 'Lambo,' and Oriiginelle's 'Loving This Black Woman.'

New African Music: Jorja Smith & Wizkid, Mr Eazi, and More

  • Culture & Lifestyle
July 3, 2026
byDave Ayodeji
South African vocal group The Joy in a promotional image for their single ‘Precious’. South African vocal group The Joy in a promotional image for their single ‘Precious’.

The Joy Release First English-Language Single ‘Precious’

  • Industry News
July 3, 2026
byDaniel Obembe
Home Industry News Marketing & Brand Page 5

Marketing & Brand

Music marketing, brand partnerships and fan-growth strategy for artists and labels, from Nigeria’s leading music tech blog.

Carmen Murray, Founding Advisor of Artists First's new Music Division. Carmen Murray, Founding Advisor of Artists First's new Music Division.

Artists First Launches Music Division Led by Carmen Murray

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Top News

  • Collage of single and album artwork for recent African music releases including Jorja Smith and Wizkid's 'Alive,' Mr Eazi's 'Lambo,' and Oriiginelle's 'Loving This Black Woman.'
    New African Music: Jorja Smith & Wizkid, Mr Eazi, and More
    Culture & Lifestyle
  • South African vocal group The Joy in a promotional image for their single ‘Precious’.
    The Joy Release First English-Language Single ‘Precious’
    Industry News
  • Cover of the WIN MLC Directory featuring a world map and listings of music licensing companies.
    WIN Launches Global Directory of Music Licensing Companies
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  • Musicians from Morocco, Rwanda, India, and Brazil performing together on stage at the Gnaoua and World Music Festival in Essaouira.
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