Every artist dreams of landing that one Spotify playlist that changes everything. But it’s not just about luck, it’s about strategy. Spotify playlists are powerful tools for visibility, fan growth, and income. Whether you’re just starting out or already releasing regularly, here’s how to make playlists your biggest ally.
- Understand the Playlist Ecosystem; Spotify offers three types of playlists, know and understand which playlist fits your sound. this enables you know what exactly you are pitching for. These playlists are grouped into 3 main types including: Algorithmic playlists eg (Discover Weekly and Release Radar), Editorial playlists curated by Spotify’s team (African Heat, Chilled Hits, etc), and User-generated playlists made by curators, fans, and influencers.
- Optimize Your Artist Profile; Before pitching your track, make your profile irresistible. Personalize it even more by adding a clean, high-quality profile image, bio with your story, influences, and style. In a nutshell, your profile should reflect your brand and energy.
- Pitch Directly to Spotify Editors; Spotify has made it easy and fast for artists to be able to pitch their music for editorial playlist placement directly to their team through their latest feature “DM’s”. Use the Spotify for Artists App/dashboard to submit your pitch and interact with these playlist curators. Pitch your songs at least a month before your release date. Your pitch should carry viable informations about your music such as; Mood and genre, brief story behind the track, Instruments and inspirations. The more detailed your pitch, the better Spotify’s editors can categorize your sound.
- Promote Smartly; When your track lands on a playlist, share it everywhere. Back it up with visualizers of the track(s) across your socials, stories, and even email newsletters if need be. Spotify rewards engagement, so every save, share, and repeat play counts.
Note; Playlisting isn’t random — it’s strategic. Keep building relationships, optimize your brand, and pitch confidently. You’ll soon find your song where it belongs — in the right ears.
