Warner Music Group (WMG) has unveiled a new tool designed to give artists and songwriters more control and insight into their careers. Introducing WMG Pulse, a powerful platform that provides real-time data on streaming performance, fan engagement, and earnings across digital platforms.
Described as “a powerful new platform that puts clear, meaningful insights into the hands of artists and songwriters,” WMG Pulse is tailored not only for creators but also for their managers and teams. The app offers a consolidated view of essential metrics, aggregating data from all major digital service providers (DSPs) and social media platforms.
Built entirely in-house by WMG’s technology team, the app is currently in beta testing with over 100 artists and songwriters. It’s expected to roll out widely later this year.
According to Warner, WMG Pulse goes beyond basic analytics. The app gives users access to real-time insights into streaming, audience behavior, and user-generated content performance. It also delivers up-to-date snapshots of artist earnings from royalties, physical sales, sync deals, and more all in one centralized dashboard.
Looking Ahead: Smarter Tools for Smarter Decisions
Warner says artist and songwriter feedback during the beta phase will play a key role in shaping the app’s future. Planned updates include advanced forecasting, release planning tools, and collaboration features all aimed at enhancing creative and business decision-making.
Leading the development of WMG Pulse is Ariel Bardin, President of Technology at Warner Music Group. Speaking on the app’s launch, Bardin said:
“With WMG Pulse, we’re providing greater transparency across the music ecosystem, including data from every major streaming and social media platform.
The app offers a seamless, easy-to-use experience, giving deeper insights into careers and fan bases, with even more sophisticated updates still to come.
It’s about empowering artists and songwriters with clarity and helping them make smarter, data-driven decisions with their teams.”
With WMG Pulse, Warner Music Group is making a bold move toward transparency, data empowerment, and creator-centric innovation in today’s evolving music industry landscape.
