Japanese entertainment company ASOBISYSTEM has formed a US subsidiary, ASOBISYSTEM U.S.A. INC., in what it describes as its largest North American investment to date.
Headquartered in Culver City, California, the new entity will manage business development, partnerships, marketing, publicity, event planning, IP management, and artist support across the region. Its J-pop roster includes acts such as ATARASHII GAKKO!, Kyary Pamyu Pamyu, and Fruits Zipper.
Yusuke Nakagawa, who founded ASOBISYSTEM in 2007, will lead the US subsidiary while continuing as CEO of the Japanese headquarters.
“We’ve seen incredible growth in global interest for Japanese entertainment over the last several years, and we believe now is the right time to establish a permanent presence in the United States,” Nakagawa said. “Our goal is not only to create more opportunities for our own artists, but to help build lasting connections between Japan and North America by supporting creators, companies, and partners on both sides.”
