The Mexican trio LATIN MAFIA turned a three-day YouTube livestream with Fred again.. into the No. 1 debut of their collaborative mixtape 9 months & 50 hours on Billboard’s Top Latin Pop Albums chart. The project introduced the brothers to a wider global audience after years of building a large following in Mexico.
From pandemic uploads to major stages
LATIN MAFIA consists of twin brothers Milton and Emilio de la Rosa on vocals and their older brother Mike de la Rosa on production. The brothers began sharing music online during the pandemic and uploaded songs to streaming platforms in 2021. Before releasing an album or signing with a label, they were already selling out large venues across Mexico.
That early success led to festival appearances at Coachella and Lollapalooza in Argentina and Chile, followed by a deal with Rimas Entertainment in 2024. Their debut album, TODOS LOS DÍAS TODO EL DÍA, arrived that October and earned a Latin Grammy nomination for Best New Artist.
A fluid approach to genre
Their music combines several styles:
- alternative pop
- R&B
- reggaeton
- trap
- electronic music
- flamenco
- cumbia
- punk
The brothers have said they are not interested in genre labels and describe their process as “whatever we feel.” A song can begin as an intimate ballad, develop a nervous electronic pulse, collide with an abrasive breakbeat and suddenly burst into something euphoric. The shifts mirror the emotional volatility of being young and overwhelmed.
Siento que merezco más begins in wounded reflection before mutating through electronic distortion, flamenco textures and punk-like release. Patadas de Ahogado, with Humbe, is softer and more openly romantic. Sentado aquí sounds furious, anxious and ecstatic within the same performance.
Even the album’s track titles were designed to function together like one continuous thought. The record opens with Siento que merezco más, meaning “I feel like I deserve more,” before moving through statements about falling apart, uncertainty, dishonesty, expectation and noise. The music does not insist that one emotion must finish before another begins. It blends together organically.
Sibling chemistry and the Fred again.. collaboration
The brothers have said the songs frequently emerged from mistakes and “happy accidents,” a freedom they attribute to being siblings. Their shared history allows them to move quickly, contradict one another and recognize ideas that might be difficult to explain to an outsider.
Fred again.. and LATIN MAFIA come from different cities, London and Monterrey, but their production approaches overlap. Fred again.. often begins with small human fragments, a voice note, an unfinished sentence or a vulnerable vocal, and expands them into communal electronic release. LATIN MAFIA travel in the opposite direction, beginning with personal songwriting and allowing the emotion to rupture the song’s structure. Both treat electronic production as a way to bring people closer rather than create distance.
Their collaboration began taking visible shape around Fred again..’s December 2025 Mexico City appearance. A short film, under the fabric, documented the artists working through unfinished music together before that show. By July, they had transformed that relationship into the live-streamed creation of 9 months & 50 hours. The project functions as two existing musical languages discovering a shared vocabulary.
The three-day YouTube livestream, watched more than 7.5 million times, showed the brothers singing, producing and finishing music alongside Fred again.. in Mexico City. Almost immediately after completing it, they played the new music for more than 20,000 people at Palacio de los Deportes. The full performance has since been released through YouTube Music, while the mixtape debuted at No. 1 on Billboard’s Top Latin Pop Albums chart.
Live show and independent momentum
In 2024, more than 18,000 fans attended a free immersive listening event for their debut album at Palacio de los Deportes. The following year, their international tour concluded with three sold-out performances at the venue, drawing 64,500 people in total. Their live shows connect with Mexican music and culture fans through an active, engaged visual style.
LATIN MAFIA’s concerts help explain the connection. The twins race around the stage while Mike directs the sonic chaos. Body-mounted cameras capture faces and movement from unusually intimate angles. Glitchy footage follows them through venue hallways. One European performance even included a deliberately ridiculous instructional video teaching the crowd how to mosh before the music erupted again.
The production is conceptual, but it never feels sterile. Humor, anxiety, tenderness and sensory overload are allowed to coexist. As with the songs, the live show moves the way feelings do.
