Universal Music Group (UMG) has signed a licensing deal with TYGER, allowing players to hear select catalog recordings through a service that adjusts music in real time as they play.
UMG says it is the first major music company to license content to the gaming music platform.
The agreement covers select recordings from UMG’s recorded music and publishing catalogs, with access divided between two services:
- A paid, on-demand subscription tier offering licensed music during active gameplay.
- A free, ad-supported service carrying some of the tracks.
TYGER’s proprietary technology allows licensed music to accompany existing games without direct integration by game studios.
TYGER CEO (chief executive officer) and co-founder Nick Venti said the agreement supported the company’s vision for music in interactive entertainment.
UMG Chief Digital Officer Michael Nash said the arrangement would enable its artists’ music to accompany personalized gameplay experiences for players worldwide.
The companies say TYGER is operating in closed beta across more than 20 gaming titles, whose combined monthly audiences exceed 540 million players.
Its library contains more than 400,000 songs, largely by independent artists.
TYGER plans to relaunch later this year with revised subscription and ad-supported services following the addition of UMG’s catalog.
