Frenzy offers artists and event teams a direct way to communicate with audiences through their phones. Its event feed lets teams target content to different fan groups and view data from their interactions.
The company began by addressing waste associated with single-use LED concert wristbands. As venues shifted toward built-in lighting, Frenzy developed a phone-based platform for audience participation.
Event hosts can send content based on a fan’s location, ticket tier or relationship to the show. Groups can include general admission attendees, backstage guests, superfan clubs and people following remotely. A VIP group, for example, could receive a merchandise offer or backstage photo while other attendees see general show content.
Frenzy provides an analytics page showing how fans respond to content, promotions and merchandise offers. Artist teams can use that information during an event to adjust what they share.
The platform also supports fan-submitted photos and video. That material can appear on an in-venue screen, become part of a highlight reel or be assembled into a concert film after a tour. Frenzy also offers phone-based giveaways.
Frenzy is beta-testing in professional basketball and baseball, concert venues and smaller show venues. The platform is available on iOS and Android.
