Spotify and YouTube Secure Exclusive Music Content
Streaming platforms are focusing on video as a means of securing exclusive content through artist partnerships. Spotify recently collaborated with K-Pop group Le Sserafim, following a concert the service hosted in Seoul. Video footage of the performance, alongside a fan Q&A, is now available exclusively through Spotify is exploring live festival streaming.
The development coincides with reports that Spotify is in discussions with music festivals to obtain rights for livestreaming performances. YouTube, Amazon Music, and TikTok are already involved in livestreaming deals with festivals like Coachella, Stagecoach, Primavera Sound, and Tomorrowland.
YouTube has also announced an exclusive music partnership, featuring a 14-minute film titled ‘Confessions II’ by Madonna. The film, intended as a visual accompaniment to six tracks from her forthcoming album, premiered at the Tribeca Film Festival and is now exclusively available on Madonna’s YouTube channel, having garnered over 1 million views within 17 hours of its release.
Spotify’s global streams of K-Pop music have increased by 362% since 2018. Stream League Launches Fantasy Draft Based on Spotify’s ‘New Music Friday’ shows how the platform is engaging with music fans.
