Canadian artist BBNO$ will perform a virtual concert inside the popular Roblox game +1 Speed Keyboard Escape from 25 July to 1 August, and more than 11.3 million players have already signed up for a notification when the event begins.
The game, which launched in January 2025, has accumulated over 3.3 billion visits. Players who register for the concert receive an in-game “X2 boost,” a significant advantage in a title built around speed competition.
Developer SecretVerse Studio is promoting the event with the tagline:
“the biggest ever ever ever concert”
The studio is aiming to surpass the platform’s attendance record set earlier this year when 12.8 million users tuned into a Bruno Mars performance inside the game Steal a Brainrot.
