Influur has launched Pulse 2.0, an AI-powered tool that lets artists, labels and managers plan, run and measure influencer campaigns from a single prompt. The update brings creator selection, outreach, payments and reporting into one workflow.
Users describe their goals, target audience and budget in a few sentences. Pulse 2.0 then proposes a campaign strategy, identifies creators and recommends how to divide the budget.
Building on a platform introduced earlier this year, the new version uses AI agents to handle much of the campaign process. It analyzes trends, matches creators by audience engagement and content style, and estimates fees using Influur’s past campaign data. After a user approves its recommendations, Pulse can handle outreach, negotiate terms, coordinate content approvals, process payments through escrow and produce performance reports.
Influur says its technology draws on tens of thousands of creator collaborations and nearly $80 million in campaigns conducted through its platform.
A recent campaign for Landon Barker’s “If I Ever Talk To God” involved 20 U.S.-based creators. The song was already gaining traction on TikTok, and the campaign used informal videos aligned with how audiences were using it. Influur reported more than 8 million views, a 9.3% engagement rate and a $0.03 cost per engagement. Several participating creators also produced videos that ranked among the audio’s top performers.
