PRG Names Drew Wilson CFO; SeatGeek Promotes Sara Providence

PRG has appointed Drew Wilson as chief financial officer, while SeatGeek has promoted Sara Providence to chief business officer.
Drew Wilson has been appointed chief financial officer of PRG, and Sara Providence has been promoted at SeatGeek. Drew Wilson has been appointed chief financial officer of PRG, and Sara Providence has been promoted at SeatGeek.

PRG has appointed Drew Wilson chief financial officer, effective immediately, while SeatGeek has promoted Sara Providence to a newly created chief business officer role. The appointments are among several leadership changes across live events, ticketing and music services.

Executive appointments

Wilson was most recently chief operating officer and chief financial officer at SoundCloud, where he led a turnaround that produced the platform’s first cash-flow-positive year. He previously held finance leadership roles at Discovery, First Look Media, DreamWorks-Awesomeness and RLJ Entertainment.

At PRG, a live-event production company, Wilson reports to chief executive officer Lawrence Burian. He succeeds interim chief financial officer Dan Mollicone, who becomes executive vice president of corporate strategy.

Providence joined SeatGeek in 2023 and most recently served as vice president. She previously worked as chief of staff and at McKinsey. Her new remit covers strategy, business development and corporate communications, with a focus on ticketing and adjacent businesses.

Live events and artist development

  • Joe Giordano Jr. has joined Harris Blitzer Sports & Entertainment as senior vice president of entertainment booking. He handles bookings for Prudential Center in Newark and Loew’s Jersey Theatre in Jersey City and supports programming at other company venues. He was previously vice president of stadium, arena and theater alliances at Oak View Group. Earlier, he spent nearly a decade at ASM Global and served as assistant general manager of BOK Center in Tulsa.
  • Greg Diamond has been promoted to vice president of artist and label relations at Vydia, where he works with more than 250 artist and label partners across rock, metal, pop and country. Recent projects include a Sueco album that debuted at No. 9 on the Spotify US debut chart and a Skillet extended play.
  • Abby Miller has joined Borchetta Entertainment Group as head of artist development. She was previously an artists and repertoire manager at Black River Entertainment and ran her own consulting business.
  • Dave Gaydon is the new live programming director at Bristol’s forthcoming Aviva Arena, reporting to chief executive officer Andrew Billingham. He most recently worked on Live Nation’s outdoor promotions team and spent nine years as head of music at The Roundhouse.
  • Florian Plakolm has been named head promoter at Vienna-based Arcadia Live. He succeeds founder Filip Potocki, who remains managing director. Plakolm has worked at the promoter for nearly five years.

Partnerships, labels and management

  • Vanessa Bakewell has joined BIMM University as associate director of commercial partnerships after roughly 15 years at Meta, where she built partnerships with labels and music businesses.
  • Daniel Hong, formerly head of YG USA, has been named chief operating officer of Nebula17.
  • Brian Pesaturo has been promoted to head of label relations at Apple Music.
  • Rishi Sood has launched Arc28 Entertainment, an independent company focused on management, artist development and strategic advisory. He was previously head of business development at Music World Entertainment.
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