Suno has appointed Michael Chua as its first Vice President and General Manager of Suno Live Experiences. He will oversee Songkick as the AI (artificial intelligence) music company connects live event discovery with its music creation platform.
Songkick and artist experiences
Suno acquired Songkick in November 2025. The company plans to integrate the live music event discovery platform’s interface with its music creation tools.
Suno said Chua will “identify new ways to bring artists closer to their fans and help fans discover and connect with their favorite artists.”
When it released v6, its new fully licensed model, Suno also said it would develop artist-based product experiences using an opt-in model.
Chua joins from Ticketmaster
Chua previously served as Vice President of Global Business Development and Strategic Partnerships at Ticketmaster. During his tenure, he developed partnerships with:
- YouTube
- Spotify
- Apple Music
- TikTok
Chua said:
“As Suno builds tools that help musicians create, reach fans and build lasting careers, live music has to be part of that. I see an incredible opportunity at Suno to help artists take a song from the first idea to the stage, and bring their fans along the whole way. Bringing Suno and Songkick together opens up new possibilities to better connect artists and fans and ultimately create entirely new experiences that couldn’t have existed before Suno’s industry-leading tools.”
Live experiences for emerging artists
Paul Sinclair, Suno’s Chief Music Officer, said the live experiences team would focus on helping emerging artists, including participants in its Spark incubator program.
“We’re building the first creative entertainment platform, and live music is a pivotal part of that. A central focus of our live experiences team will be helping emerging artists, like those in our Spark program, an incubator program designed to help independent artists bring their music projects to life and more easily create live experiences. Michael has spent his career at the intersection of tech and live music and I’m excited to build this team with his support.”
