Universal Music Group (UMG) and gaming music platform Tyger have announced a licensing agreement that will bring selected UMG recordings to the service. The deal will let players listen to licensed music that adapts in real time to gameplay in supported games.
Paid and free listening
The agreement is the first major music licensing deal connecting artists and songwriters on UMG’s global roster with Tyger’s service. It covers selected content from UMG’s global recorded music and publishing catalogs.
- Selected licensed recordings will soon be available through Tyger’s paid, on-demand subscription service for personal listening during gameplay.
- Some UMG recordings will also be offered through Tyger’s free, ad-supported streaming service.
Tyger uses patented technology to adapt licensed tracks to live gameplay. Players can run the music alongside existing supported games, choosing the soundtrack that accompanies their play.
The service provides artists, songwriters and rights holders with a way to reach gaming audiences through those listening experiences.
Catalog expansion and relaunch
Michael Nash, UMG’s chief digital officer and executive vice president, said: “At UMG, we have a well-established track record of exploring and developing new creative and commercial opportunities that enable our artists, songwriters, and labels to better connect with music fans. We believe that music has a more integral role to play in gaming, and through this innovative new licensing agreement with Tyger, our artists and their music will be able to soundtrack personalized gameplay experiences and connect with millions of gamers and fans around the world,”
Tyger is already operating with a library of more than 400,000 songs, primarily by independent artists. After adding UMG content, the platform plans to relaunch later this year with an updated ad-supported tier and subscription offering.
