New Penalties for Artificial Streaming and How to Stay Safe

In an ongoing effort to ensure the integrity of content on their platforms, many DSPs are updating their review and education processes related to improper activity, and that includes Artificial Streaming. The measures being implemented vary by individual DSP, but are primarily aimed at disincentivizing artificial streaming, as well as imposing penalties on the responsible parties. The intention is to meaningfully deter bad actors that attempt to divert money from honest, hard-working artists like you. In this post, you’ll learn everything you need to know about Spotify’s new enforcement penalties and what it means for your content.