InterSpace Distribution Unveils New and Upgraded Dashboard for Artists and Labels Press Release 
March 10, 2025
Press Release
InterSpace Distribution, the Africa-focused independent music distribution company and technology group behind The InterSpace Group, today announces the official launch of InterSpace SmartLinks, a smart link and artist marketing platform purpose-built for the modern independent artist.
The launch follows InterSpace Distribution’s recent acquisition of OneTap Link, an Australian-founded fan link platform established in 2018, which has been fully rebranded and rebuilt under the InterSpace SmartLinks identity. The platform represents the next major layer in InterSpace’s mission to build end-to-end infrastructure for independent artists and labels across Africa and global markets.
The Problem InterSpace SmartLinks Solves
The digital music landscape has never offered more opportunities for independent artists, but it has also never been more fragmented. Artists distribute music across dozens of streaming platforms while their fans are scattered across different services. Spotify listeners, Apple Music subscribers, YouTube Music users, and Audiomack fans all exist in separate ecosystems, and every release creates a new wave of disconnected links, URLs, and sharing challenges.
InterSpace SmartLinks was built to eliminate that fragmentation entirely.
One Link. Every Platform. Every Fan.
At the core of InterSpace SmartLinks is a deceptively simple idea: instead of sharing multiple URLs and asking fans to figure out where to listen, artists share one single destination that does everything.
That single link aggregates all streaming platform options in one place, removing friction from the listener journey and increasing the likelihood of converting casual interest into active streams. Fans click once, choose their preferred platform, and listen immediately, no searching, no switching, no confusion.
For artists managing coordinated releases or marketing campaigns, this level of cohesion is a significant competitive advantage.
Built for Speed. Designed for Independence.
InterSpace SmartLinks was designed with a DIY-first philosophy that reflects the realities of independent artist life. Artists can build and launch a fully functional smart link page in under a minute, no technical complexity, no third-party dependencies.
In less than 60 seconds, artists can:
Artists retain full control over which platforms are displayed, allowing them to tailor their page to their release strategy, whether that means prioritising certain services, targeting specific regional audiences, or maintaining a broad global presence.
Built for Modern Music Promotion
Music promotion today happens everywhere, Instagram bios, TikTok profiles, WhatsApp campaigns, X (formerly Twitter), and direct fan messaging. InterSpace SmartLinks integrates seamlessly into all of these environments.
A single SmartLink can be deployed instantly across:
– Instagram and TikTok bios and captions
– WhatsApp broadcast messages
– X (formerly Twitter) profiles
– Direct messaging campaigns
– Email newsletters and press releases
Instead of spreading fan engagement across multiple destinations, artists centralise all traffic into one hub, improving campaign consistency, strengthening performance metrics, and focusing audience attention where it matters most.
Beyond sharing, InterSpace SmartLinks introduces a layer of intelligence that most independent artists have never had access to: real-time data visibility.
Understanding how fans interact with music is no longer a luxury reserved for major label artists with dedicated marketing teams. With InterSpace SmartLinks’ built-in analytics dashboard, every artist can access:
These insights move artists from guesswork to informed decision-making. Instead of promoting blindly, they can identify which channels are working, refine their strategy in real time, and scale what delivers results. For independent creators managing their own marketing, this data is not just useful, it is essential.
InterSpace SmartLinks also includes a Bio Link Builder, a feature that transforms an artist’s music portfolio into a fully structured, professional profile page with minimal effort.
Artists simply import their Spotify artist link. The system automatically generates a polished bio page populated with their artist name, profile image, available releases, and streaming platform links, all without building anything from scratch.
For artists with existing catalogs, the Bio Link Builder is particularly powerful. It instantly creates a shareable, professional hub that represents their full body of work in one place, ready to be shared with fans, press, and industry contacts immediately.
The Bigger Picture
The launch of InterSpace SmartLinks marks a deliberate expansion of The InterSpace Group beyond distribution infrastructure and into the broader artist marketing and audience engagement space.
“Distribution alone is no longer enough,” said Eric Okechukwu, Founder and CEO of The InterSpace Group. “Artists need tools to not just put their music out, they need tools to make people listen, understand who is listening, and grow from that knowledge. InterSpace SmartLinks is that tool. It is the layer that sits between a release and its audience, and we built it specifically for the independent artist who is doing everything themselves.”
InterSpace SmartLinks is available now to all artists and labels on the InterSpace Distribution platform, as well as to independent creators globally.
The future of music promotion is not about more links, it is about better connections.
Artists can start building smarter links today at interspace.ink
About InterSpace SmartLinks
InterSpace SmartLinks is a smart link and artist marketing platform developed by The InterSpace Group. Built on the foundation of OneTap Link, an Australian-founded platform established in 2018, InterSpace SmartLinks provides independent artists and labels with a unified destination for music sharing, real-time analytics, and automated artist profile generation.
About The InterSpace Group
The InterSpace Group is a music technology company headquartered in Nigeria, housing four core entities: InterSpace Distribution, an Africa-focused independent music distribution platform; ToneGrid, a white-label B2B music distribution SaaS platform; InterSpace Sound System, a radio and DJ curation platform; and InterSpace SmartLinks, the Group’s smart link and artist marketing platform. The Group serves independent artists, record labels, and distribution partners across Africa and international markets, with infrastructure built for the next generation of the African creative economy
For media enquiries, contact: The InterSpace Group press@interspacemusic.com www.interspacemusic.com
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