William Morris Endeavor (WME) has promoted Sara Williams to Head of Music Marketing, putting her in charge of campaigns across the agency’s full music roster.
Williams will remain based in Nashville and report to Kirk Sommer, WME’s Global Head of Music. She will oversee a team of more than 20 people and lead work spanning marketing, ticketing, partnerships, branding, and media.
Levi Jackson, who previously held the role, is now VP, Music, on WME’s Brand Strategy team. Williams joined WME’s music marketing team in 2019 and has since worked with artists including:
- Luke Combs
- Duran Duran
- Zach Bryan
- Puscifer
- Kane Brown
- Jason Isbell and the 400 Unit
- Coheed and Cambria
- Weezer
Sommer said: “Since joining WME, Sara has been an inspiring and trusted presence, built terrific relationships across the agency, and brought fresh thinking to our artists’ touring business. She is a natural fit to run our music marketing group, and we’re excited to continue growing this offering under her leadership.”
Williams said: “I’m incredibly grateful for the opportunity to take on this role and expand on the exceptional foundation our world-class marketing team has built across the globe. With a roster as unparalleled as WME’s, this is an exciting time to grow our department and elevate the strategic work our team does to connect our clients with their fans.”
