Ticketmaster has become the first music partner for Meta‘s Muse AI, allowing users to connect their Ticketmaster account to a personalized agent called a Muse. The experience is currently available in English on web, iOS, and Android for users in the United States.
When a fan connects the Ticketmaster connector, their Muse can surface event options that align with their interests. Fans can browse real-time event information, seating options, and ticket pricing. Once they decide to purchase, they continue to Ticketmaster’s secure marketplace to complete the transaction.
Ticketmaster states that most events on sale with active inventory are eligible to appear in Muse discovery results. Clients do not need additional integration work or incur additional costs to make eligible events available through the connector.
Ticketmaster already has similar partnerships with several AI platforms:
- Google’s Gemini
- OpenAI’s ChatGPT
- Amazon’s Alexa+
- Anthropic’s Claude
