Ticketmaster has launched as a connected app on Gemini, Google’s AI assistant, enabling users to discover live events through natural language conversations.
The integration lets fans search for concerts, sports, and other events by asking Gemini in everyday language. After connecting a Ticketmaster account, users can invoke the service with an “@Ticketmaster” command. Gemini then surfaces real-time event information, seating options, and price comparisons. Purchases are completed on Ticketmaster’s platform with seats pre-selected.
Ticketmaster, a division of Live Nation, stated that the Gemini integration also benefits venues by providing visibility on a fast-growing AI platform without requiring additional setup. The move follows Ticketmaster’s existing integrations with ChatGPT, Claude, and Amazon Alexa+.
The feature is currently available in English for U.S. users on Gemini’s web, iOS, and Android apps. The company plans to expand to additional languages and markets over time.
