Brightlights is launching a data and predictive intelligence platform for live music, bringing demand forecasting, booking assessments and event profitability tools into one dashboard. It is designed to help venues, promoters and talent buyers evaluate shows before committing to a lineup.
Booking and demand analysis
The platform combines streaming activity, regional audience trends, ticketing and touring history, and venue metrics to assess potential demand. Users can forecast regional interest, model event profitability and track performance.
Its central assessment tool, the Brightlights Score (BLS), measures artist and event compatibility. The platform consolidates information used to decide which artists to book, where to stage events and when to schedule them.
Co-founder Dan Leitzell said his experience working with promoters and venues exposed gaps in the information available to talent buyers.
“Brightlights gives talent buyers the resources needed to book acts intelligently and reinforce their decision-making without taking the human element out of the process.”
Products and launch dates
Brightlights has scheduled two product releases:
- October 20: A free suite offering historical performance reviews, overall ticketing analytics and a profit and loss (P&L) calculator.
- November 2: The subscription-based Intro Tier, adding artist research and comparisons, artist suggestions, upcoming show tracking, per-show analytics, the Brightlights Score and its breakdowns, and a venue search tool.
The UK launch involves a select group of promoters from Skiddle, an independent ticketing and events platform.
Duncan King, Skiddle’s Head of Partnerships, said the tools would give promoters predictive insights to inform lineups and help reduce financial risk by matching artists with audiences.
Founders and leadership
Brightlights was founded by Leitzell, formerly vice president of Nightlife Partnerships at DICE, and Greg Pietroforte. Leitzell also has experience in talent buying and event production.
Pietroforte is a second-time founder who built BuddyBand from inception through its 2026 acquisition. He said Brightlights was developed to bring dispersed demand signals together so venues and promoters could assess bookings before committing to a lineup.
The leadership team also includes co-founder Douglas Smith, formerly Global Director of Revenue Operations at DICE, and co-founder Taylor Hess, a former staff machine learning engineer at Meta who previously built predictive financial models at Morningstar.
