Extreme Music and APM Music have launched CreatiVets Production Music in partnership with the nonprofit CreatiVets. The label gives music by military veterans a route to licensing opportunities, with all net proceeds from track licensing going to CreatiVets.
Its first extended plays (EPs) come from three veteran artists:
- Rook Takes Queen, the project of U.S. Navy veteran Brooks Herring
- Saint Stephen, the project of Purple Heart recipient Stephen Lunt
- Scotty Hasting, a Purple Heart recipient
The releases begin an ongoing slate supporting CreatiVets’ music and songwriting programs. Through the Extreme and APM catalogs, the tracks will be available to editors, music supervisors and producers seeking music for film, television, advertising and digital media.
Marine Corps veteran and Purple Heart recipient Richard Casper founded CreatiVets to provide art and music programs for veterans living with post-traumatic stress and traumatic brain injury. His own experience using songwriting to process combat and recovery helped lead him to co-found the organization.
Russell Emanuel, Extreme Music’s founder and CEO, said licensing placements can bring the artists’ work to wider audiences while supporting other veterans. Adam Taylor, APM Music’s president and CEO, said placements can also help CreatiVets bring more veterans into its programs.
The EPs are available for licensing through APM Music in the United States and Canada, and through Extreme Music internationally. They will also be released on major streaming platforms. 100% of net licensing proceeds from the tracks will be donated to CreatiVets.
