Ticketmaster Expands Into the Philippine Market
SM Prime Holdings, Inc. and Ticketmaster have established SM Ticketmaster, a new ticketing service representing Ticketmaster’s initial venture into the Philippines.
The collaboration integrates Ticketmaster’s ticketing technology, product development, and security measures with SM’s understanding of the local Philippine market and operational capabilities.
SM Ticketmaster will offer comprehensive ticketing solutions for event promoters, organizers, and venues, encompassing event management, marketing initiatives, and customer support.
The company will collaborate with external venues, promoters, and event providers across various sectors, including concerts, sports, and live performances.
The new service will also provide support for venues owned by SM Prime, such as the SM Mall of Asia Arena.
Jim Kotsonis, Regional Vice President, APAC, Ticketmaster, stated: “Fans in the Philippines are showing strong and growing demand for live experiences, from major international tours to sports and local shows. For Ticketmaster, this is an important new market and a natural next step in our international expansion. SM Ticketmaster will give fans a simpler way to buy tickets and organizers stronger tools to manage their events.”
