IMPALA Unveils Five-Point Plan as Streaming Subscribers Hit One Billion

IMPALA announces a five-point plan to reshape the digital music economy as global streaming subscriptions surpass one billion.
IMPALA's five-point plan for the digital music market, announced as global streaming subscriptions reach one billion. IMPALA's five-point plan for the digital music market, announced as global streaming subscriptions reach one billion.

IMPALA, the European trade association for independent music companies, has published a new five-point plan designed to rebalance the digital music economy, a move that coincides with global streaming subscriptions crossing one billion.

The Brussels-based body, which represents more than 6,000 independent labels and distributors, said the plan reflects shared goals among its members and is intended to encourage collaboration with digital services, labels and distributors.

  • Increase revenues and share them fairly, close value gaps.
  • Supercharge support for new, emerging and diverse music.
  • Establish trust through industry-wide provenance labelling.
  • Stop fraud and AI dilution, embrace responsible models.
  • Reduce climate impact and strengthen collective innovation.

Helen Smith, IMPALA’s Executive Chair, said:

As our plan concludes, if we succeed with our shared ambition, connections with fans will be stronger and more working artists and labels at different levels in the ecosystem will be able to make a living from their art. The music economy will offer greater and more sustainable opportunities. This will set a new standard, help keep regulation to a minimum and underline the leadership role of the music sector in terms of trust and transparency.

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