BTS-branded Hybrew coffee is available at 13 Costco warehouses in California and Texas. The four flavors feature individual group members, adding another product tie-up as BTS’s ARIRANG World Tour generates revenue for Hybe.
Four flavors at Costco
The Hybrew Classic coffee range pairs each drink with a member:
- Americano: RM
- Sweet Americano: Jungkook
- Cafe Latte: Jin
- Vanilla Latte: V
A post announcing the in-store promotion lists Costco locations in California and Texas and says San Diego is next. A Hybrew product sold at 7-Eleven last year featured all seven BTS members but appeared to come in two flavors.
Hybe recently reported record third-quarter revenue and operating profit, supported by BTS’s return and acts including Katseye and Enhypen.
Members’ other brand partnerships
RM, an art collector, was recently named global ambassador for the National Museum of Korea. He has also served as a global ambassador for Bottega Veneta since 2023.
Jin, the group’s oldest member, was discharged from South Korean military service in June 2024. His subsequent partnerships include Fred Jewelry, Gucci, Alo, Laneige, Dongwon Tuna and Lucido-L, and he has appeared in advertising for several of them. He launched his craft alcohol brand, IGIN, in December 2024.
Suga has been a global brand ambassador for Valentino since 2023. He has promoted the brand less prominently since before his military service but regularly wears it at press events. Ahead of BTS’s official comeback earlier this year, he was also named a Samsung ambassador for the Galaxy Buds 4 Pro.
Jimin has been a global ambassador for Dior since 2023 and recently attended its Spring/Summer 2026 fashion show during Paris Fashion Week. He was named an ambassador for Korean skincare brand LADOR last December.
V has had at least eight major brand campaigns since 2023, including work with Celine and Cartier. Following his military discharge, he became an ambassador for Coca-Cola Korea, TIRTIR, Snow Peak, Yunth and Paradise City. Partnerships announced since July include Jinro, Champion and Nothing’s Headphones.
Jungkook, BTS’s youngest member, has been a Calvin Klein ambassador since 2023. His collection with the brand sold out in the United States in under 30 minutes. Since his military discharge, he has become a global ambassador for Chanel Beauty, HUBLOT and Graff.
