Eternal is expanding into label, publishing and management operations, with artist development at the center of its services. The company also provides audio and video production.
Daouda Leonard, CEO of Eternal’s parent company CreateSafe, will work as a manager at Eternal, bringing his roster of Kennyflowers, Jasmine Yen and Ocean. Dannie Fite, Josh Patterson and Max Brown also work as managers alongside him. Eternal has signed Salaam Remi and Lauren Halsey to its roster.
Eternal signed a global distribution agreement with Apple Music in 2020. In 2023, it created what it described as the first licensing and distribution deals covering music metadata and name, image and likeness for electro-pop artist Grimes.
