Fanaura founder Brent Shows says artists can attract listeners across streaming and social platforms yet lack a reliable way to tell those fans about new music and shows. He is calling for artists to have direct access to fan information shared with their consent.
Shows describes managing an artist whose Billboard hit gained traction on radio and social media. When the artist released a follow-up single, it reached far fewer people on TikTok and Instagram. Shows says fans later told him they had missed a nearby show because they never saw its announcement.
Fan data across platforms
A listener may play an artist’s music on Spotify or Apple Music, follow them on TikTok or YouTube, and buy tickets through Live Nation’s Ticketmaster or AEG’s AXS. Each service holds part of that activity, leaving artists with incomplete information about their audience.
The global recording industry generated $31.7 billion in 2025. In the United States, superfans spent 66% more on live music each month than the average music listener in 2024. Spotify said its “super listeners” made up an average of 2% of an artist’s monthly listeners in 2025 but accounted for 50% of ticket sales through its platform.
A direct channel to fans
Shows argues that fans should be able to choose which updates they receive and what information they share, while artists should be able to retain that voluntarily shared data across platforms. He says artists also need a reliable way to deliver updates to fans who have signed up for them.
Shows founded Fanaura.com to address that gap. The platform offers unified fan data, customer relationship management (CRM) tools and artificial intelligence technology for artists. direct channel
