Gunna has established SB The Label in partnership with Warner-owned Atlantic Music Group, adding label ownership and artist development to his work as a rapper.
The imprint’s first roster comprises three Atlanta artists:
- Casper Bluff
- Nechie
- Dracc
The agreement connects Atlantic with Gunna’s talent scouting in his home market and supports his move into executive responsibilities and artists and repertoire (A&R) work.
