Latin music recorded revenue in the U.S. reached $542.2 million at wholesale in the first half (H1) of 2026, up 8.6% year over year (YoY), according to the Recording Industry Association of America (RIAA). The figure marks the 13th consecutive year of growth for the genre.
The increase compares with 5.9% YoY growth in H1 2025 and 4.2% for full-year 2025.
Streaming and physical breakdown
Streaming remained the largest revenue source. Subscription streaming generated $308.4 million, up 12.4% YoY, while ad-supported listening contributed $177.8 million, down 1.1% YoY.
- Permanent downloads: $2.8 million, down 11.8% YoY
- Vinyl: roughly 800,000 units, up 291.2% YoY, generating $13.7 million, up 245.8% YoY
- Sync: $3.3 million, up 104.2% YoY
- Other streaming: $36.1 million, down 1.1% YoY, including SoundExchange distributions and other ad-supported revenue
The February 2026 vinyl release of Bad Bunny’s DeBÍ TiRAR MáS FOToS and his Super Bowl Halftime Show performance that month contributed to the triple-digit increases, according to the RIAA. The association said the comparison could be difficult to match in H1 2027.
RIAA statement
"Latin music keeps raising the bar as more fans connect with the artists they love and discover new favorites," an RIAA executive said. "Whether your first experience is an iconic performance like Bad Bunny at the Super Bowl or Shakira & Burna Boy’s World Cup anthem, a shared playlist or passed through a friend’s vinyl collection, there are more ways than ever to uncover and enjoy Latin music.
"These mid-year results show that expanding reach and a healthy music marketplace where sustained label investment helps artists break through, find fresh audiences and build lasting careers," he concluded.
