MusiMap, a business-to-business music intelligence company, has released a suite of four intelligence products aimed at organizations that work with music at scale. Global music strategy and brand partnerships agency Light On is the first commercial customer to adopt the suite.
The company describes the release as a “practical music intelligence stack for organizations working with music at scale.” MusiMap says the technology is based on 40 years of research by musicologist Pierre Lebecque and is designed to apply the relationship between music and human emotion to commercial use.
The suite analyzes music across more than 120 genres, 60 moods, 70 situations, 48 acoustic attributes, and over 4,000 descriptive keywords in 12 languages.
Four products in the suite
- MusiTag applies more than 300 emotional, contextual and sonic attributes to individual tracks.
- MusiSearch allows music supervisors to locate tracks according to emotional profile or cultural context.
- MusiProfile converts audience preferences into granular insights.
- MusiTrace provides fingerprinting that matches songs to known recordings, supporting audio identification, usage monitoring, and royalty management.
Leadership appointment
To support the launch, MusiMap has appointed Ty Roberts as Chief Commercial Officer. Roberts brings more than 30 years of music technology and commercial experience, including co-founding Gracenote and serving as Universal Music Group‘s first Chief Technology Officer.
He will focus on strategic partnerships, licensing, and enterprise applications.
Patrick Zucchetta, Chief Revenue Officer at MusiMap, said:
“At MusiMap, we have spent years building technology that understands music through emotion, context and cultural meaning. This creates powerful commercial applications for companies such as Light On, helping them develop focused strategies that connect with consumers on an individual and emotional level. With his experience scaling music technologies and building strategic partnerships, Ty Roberts will help us bring MusiMap’s platform to more organizations around the world.”
