OpenPlay says it has built artificial intelligence (AI) agents into its core platforms this year to automate music administration tasks, including registration checks, split reconciliation and royalty statement processing. The tools address fragmented rights, metadata and payment workflows that can contribute to unmatched royalties and delayed payments.
Rights and royalty administration
Goldman Sachs projects that the global music industry will exceed $150 billion by 2030. Streaming already generates more than 70% of recorded music revenue, according to the International Federation of the Phonographic Industry.
Independent releases, user-generated content, gaming, creator platforms and synchronization licensing introduce additional revenue sources, alongside different data structures, reporting formats and identifiers.
Rights information, metadata and royalty records can sit in separate systems, with ownership splits confirmed through email and statements reconciled manually. Inconsistent records can leave royalties unmatched, delay payments to songwriters and create legal exposure when attribution is incorrect.
Agents built into OpenPlay platforms
Agentic AI uses specialized software that can carry out assigned tasks with access to tools and defined limits on its authority. Proposed music administration applications include resolving metadata conflicts against trusted sources, matching royalty entries to works and recordings, submitting claims and checking statements against contract terms.
OpenPlay says its platform serves thousands of music companies. Its agent integrations cover:
- Verse, its publishing administration platform, which includes agents for registration validation, split reconciliation and statement ingestion.
- Pulse, which provides corresponding capabilities for recorded music and distribution.
- OpenPlay Connect, which connects agents with external sources and platforms so they can verify information when resolving discrepancies.
Coordination across music companies
The proposed next stage would connect agents operating at publishers, distributors and collecting societies. Examples include a label requesting confirmation of an ownership split from a publisher, or a society notifying a registrant about a duplicate work.
That model calls for a shared communication protocol, a record of the source behind each change and referral to a person when confidence falls. Transactions would be logged, traceable and reversible.
OpenPlay co-founder Edward Ginis established the company in 2013 after serving as chief technology officer of Concord Music Group. His background includes more than 15 years in finance, music and technology, with experience modernizing legacy systems, developing business models and managing large-scale global software implementations.
