Secretly Distribution has signed worldwide distribution agreements with independent labels Naya Beat and Nature Sounds, providing distribution, marketing and technological support for their releases.
The agreements cover:
- Physical and digital music distribution
- Digital and retail marketing
- Technological support
Based in Los Angeles, Naya Beat was established in 2019 by Filip Nikolic (Turbotito) and Raghav Mani (Ragz). Its name means “new beat” in Hindi.
The label seeks out dance and electronic music from South Asia and its diaspora.
Brooklyn-based Nature Sounds was founded in 2003 by Devin Horwitz. Its focus is hip-hop and the musical culture surrounding it.
The two labels join a distribution roster that also includes Secretly affiliates Dead Oceans, drink sum wtr, Ghostly International, Jagjaguwar and Merge Records.
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