Spotify for Artists has opened its Spotify Wrapped 2026 preparation portal, outlining video tools artists can use to reach fans during the campaign.
The guide includes a new performance video option for eligible beta participants. Fans shared Wrapped content more than 635 million times last year.
Artists have two video options, depending on eligibility:
- Personal messages: All artists can record and upload a video under 30 seconds for their top listeners, thanking fans, reflecting on a 2026 milestone or previewing a 2027 project.
- Performance videos: Eligible artists in the video upload beta can submit footage such as live performances, acoustic renditions or studio sessions.
The preparation guidance identifies November 6 as the date for uploading a personalized thank-you video.
Submitting a message or performance video grants Spotify permission to distribute it, but does not guarantee placement.
