Suno now has “far beyond” two million subscribers, according to CEO Mikey Shulman, who described continued growth without giving hard numbers during an appearance at Bloomberg Screentime 2026.
Where the numbers stood
In February, Shulman said Suno had passed 100 million total users, including two million paying subscribers, and more than $300 million in annual recurring revenue. Much has changed since. Last month Suno retired all of its earlier models, those accused of being trained on protected recordings without permission, as it released several v6 products in partnership with Warner Music, BMG and Believe.
Some users objected to the changes at first. Whether that translates into fewer subscribers is still unknown, and because the v6 pivot only arrived in September, the latest comments say little about current subscription trends.
What traction may include
Still, traction is not only paid users. The licensing agreements presumably count, as does the growing number of industry professionals using the platform. Some have openly said they put Suno output into mainstream releases. If Shulman is right that “tons and tons of industry professionals” use it “in their day-to-day workflows,” its reach there could be considerable. That matters because the Suno Studio DAW is exempt from the download limits starting in September 2026, according to its product page. Casual users, “like a grandmother just making music for fun,” remain an important part of the business, he said.
Competition and what is next
As rivals multiply, casual users could drift to Klay, ElevenMusic, Spotify, Udio and other generative AI players, which face fewer legal headaches even with the copyright complaints against Udio from Sony Music and artists. Time will tell.
The next step is also worth watching: Suno plans “opt-in experiences built around individual artists,” including some from Warner Music’s roster.
