The Music Climate Pact in association with Seismic presents: “Navigating Sustainability & Green Claims in the Music Industry”
The Music Climate Pact in association with Seismic presents:
“Navigating Sustainability & Green Claims in the Music Industry”
The Music Climate Pact together with Seismic today announce essential industry training ahead of key incoming legislation on communications around green sustainability: Navigating Sustainability & Green Claims in the Music Industry.
All organisations manufacturing or selling products in the E.U., including those in the recorded music industry, need to prepare for new regulations that are being introduced to support and enable climate sustainability. These include the key ECGT (Empowering Consumers for the Green Transition) directive. Coming into effect this September 2026, this legislation will have a vital role to play in targeting the growing issue of ‘greenwashing’ by banning vague environmental claims and uncertified sustainability labelling.
To navigate these changes together, the Music Climate Pact is hosting an industry-wide, free webinar in partnership with sustainability experts Seismic, with the main goal of educating and encouraging our sector to align on how it can lead in communicating its environmental initiatives with knowledge and confidence. The session, which will also include a guest contribution from Dylan Siegler, SVP Head of Sustainability at Universal Music Group to highlight their work in this space, will focus on how to best leverage your impact and deliver authentic communication that will ultimately resonate with colleagues, creatives and consumers alike.
While this will be of interest to all those making and selling products across the music industry, this session is specifically designed for the recorded music value chain, including manufacturers, record labels, and retailers across our trade association networks including AIM, BPI, ERA, and IMPALA.
Places are limited. Don’t miss out, register on the link now and save the date!
Roxy Erickson, Project Manager Music Climate Pact, said:
“The Music Climate Pact exists to support the industry in increasing the positive impact we have on the environment and enabling a resilient future for recorded music. Climate education and communication are key drivers of the meaningful change we are bringing about, which is why free webinars, such as this about sustainability legislation, are so essential. This legislation is changing the way everyone must speak about the products that will change the world for the better. Tackling this together, across our shared value chain, will make it easier to drive change faster. We urge all who work in this value chain to sign up.”
Dylan Siegler, SVP Head of Sustainability, Universal Music Group, said:
“This legislation is an opportunity to raise the bar for how we communicate about sustainability. It’s not about saying less, it’s about backing our environmental claims with good evidence. That’s good for consumers, because they get clear, trustworthy information, and it’s good for our industry because it builds credibility around the progress we’re making.”
“ECGT is an opportunity for the music industry to raise the bar, not only on how environmental claims are communicated, but on how change happens across the entire value chain. No label, manufacturer, retailer or artist can solve this in isolation. The real opportunity lies in working together to create shared understanding, stronger evidence and claims that audiences can genuinely trust.
“But first, the industry needs to understand what is changing and start preparing now. This is not something that can be ignored or left to individual organisations to solve alone.”
Convened by UK’s Association of Independent Music (AIM) in collaboration with UK record labels body, the BPI, the Music Climate Pact was established by its founder record company Signatories and industry Supporters to harness the power of the recorded music industry towards inspiring transformational action on the climate crisis. Its fundamental aim is ‘decarbonising’ the global music business in alignment with the latest climate science. See Notes.
Convened by the Association of Independent Music (AIM) in 2021 in collaboration with UK record labels association the BPI, the Music Climate Pact was established by its founder Signatories and Supporters to harness the power of the music industry towards inspiring transformational action on the climate crisis and ‘decarbonise’ the global music business in alignment with the latest climate science. By 2022, the founding Signatories had signed up to either the Science Based Targets Initiative (SBTi) or the UN-backed Race to Zero SME Climate Commitment – ensuring their ability to work with experts to set and execute actionable climate targets on which they will report regularly. The Pact, developed with support from the UN Environmental Programme, marks a significant step in aligning the global music business, and the measures already taken by individual companies, around a coherent and industry-co-ordinated strategy. This will seek to unite and take forward existing climate initiatives.
By aligning as a sector, it stands to de-politicise sustainability and address its biggest environmental impacts in an efficient and collaborative way. There is much to be done to become a more sustainable industry, but the MCP will be guided by climate science and take tangible, unified action and regularly update on its progress.
The founder Signatories are: Anjunabeats, Beggars Group, BMG, Brownswood Recordings, Full Time Hobby, Inside Recordings, !K7 Music, Ninja Tune, Partisan Records, Secretly Group, Sony Music Group, Universal Music Group, Warner Music Group, and Warp.
The founder Supporters are: Association of Independent Music (AIM) (representing the UK’s record labels, self-releasing artists and associated businesses), American Association of Independent Music (A2IM), BPI (the trade association for UK record labels), EarthPercent , Featured Artist Coalition (FAC), IFPI (representing the recording industry worldwide), IMPALA (representing Europe’s independent labels), Julie’s Bicycle, Key Production Group, Merlin, Murmur, Music Declares Emergency , and the Worldwide Independent Network (WIN).
The Signatories, with the encouragement and backing of the Supporters, have committed to:
To learn more, visit the Music Climate Pact website at www.musicclimatepact.com and follow #musicclimatepact.
Seismic helps businesses turn sustainability from a cost centre into a driver of growth, resilience and enterprise value. Seismic delivers this through expert teams and AI-enabled capability, bringing clarity, pace and commercial focus to complex challenges. As a proudly certified B Corp and grounded in leading frameworks and regulation, Seismic works across fast-growth brands to multinational corporations to translate complexity into action that delivers measurable results.
About IMPALA
IMPALA was established in 2000 and now represents over 6000 independent music companies in Europe. 99% of Europe’s music companies are small, micro and medium businesses and self-releasing artists. Known as the independents, they are world leaders in terms of innovation and discovering new music and artists – they produce more than 80% of all new releases and account for 80% of the sector’s jobs. IMPALA’s mission is to grow the independent music sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change, and increase access to finance. IMPALA works on a range of key issues for its members and started a new co-funded work programme as an EU cultural network in 2025 and IMPALA’s new digital music plan* is one of the project’s tasks. IMPALA runs various award schemes and has a programme aimed at businesses who want to develop a strategic relationship with the European independent sector – Friends of IMPALA. This year we are celebrating our 25th anniversary with a series of interviews Faces of the Independent Sector and other features, see more here.
IMPALA – Independent Music Companies Association
Rue des Deux Eglises 37-39, 1000, Brussels, BELGIUM
